Director, Performance Marketing

1 week ago

Oakland, United States SiriusXM Full time

Responsibilities:

Director, Performance Marketing

Who We Are:

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXMs vision to life every day.

SiriusXM

SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXMs platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Companys advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.

How youll make an impact:

We're seeking a Director of Performance Marketing to lead media buying and user acquisition efforts for both SiriusXM and Pandora brands. This key person will develop, forecast, manage and optimize direct response ad campaigns across multiple marketing channels, including Programmatic Display, paid search, paid social, and affiliate marketing. This person will oversee vendor management, campaign management, stakeholder management, and cross functional team management. As an expert in media buying, you will set a clear roadmap and lead your team to achieve performance goals.

What youll do:

  • Maintain and take ownership of goals, KPIs, budget, and forecasts.
  • Manage media strategy to improve performance and scale growth.
  • Identify and develop testing opportunities (A/B and multivariate tests) that would help campaign efficiency and/or scale volume.
  • Develop strategies to enhance segmentation, targeting, personalization, and reach across paid channels.
  • Optimize vendor relationships to increase performance and process efficiency while holding vendors accountable for KPI goals.
  • Collect, manage, organize and present campaign reporting to share performance and learnings.
  • Lead and manage a team of media buyers.
  • Collaborate with analytics and product teams to communicate data and technical requirements for marketing needs and prioritizing initiatives based on business objectives.

What youll need:

  • Minimum 10 years of experience in performance marketing, media buying and/or growth role
  • Minimum 5 years people management experience, including hiring, mentoring and organizational design
  • Minimum 1-3 years of media buying on DSP platforms such as DV360, The Trade Desk, Beeswax, Yahoo, Media Math, Xandr, etc. An understanding of programmatic media channels and the digital media landscape is a must.
  • Bachelors degree or higher
  • Expert knowledge in paid media execution, ad tech, tracking & analytics; well versed with Mobile Measurement and UTM code
  • Experience conducting content, segmentation, and A/B testing to improve efficiency and scale
  • Hands on keyboard experience buying bidded media and extensive knowledge of auction dynamics; well versed with platforms such as Google Ads, DV360, Meta, Snap, Tik Tok, Pinterest, Yahoo, TheTradeDesk, Beeswax, Amazon Ads, Criteo
  • Outstanding communication & presentation skills
  • Superior problem solving & prioritization skills in addition to having a passion for efficiency
  • Must have legal right to work in the U.S.

At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $135,200 to $166,750 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

#LI-BM1

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