Sr. Digital Manager

3 weeks ago

Los Angeles, United States GOOD AMERICAN Full time

Good American is the first fully inclusive fashion brand that celebrates all dimensions of female power. Offering quality, style, and substance in every size - 00-32, we are committed to challenging industry norms by empowering all women to feel sexy and confident no matter their size or shape. The brand was launched in October 2016, by Emma Grede and Khlo Kardashian, to empower all women to celebrate their bodies with confidence by offering high-quality designs in all sizes. What started as the largest denim launch in history, has evolved into an iconic and inclusive fashion line of denim, ready-to-wear, swim, shoes and activewear.

Responsibilities:

    • Website Development & Maintenance:
    • Lead the development and maintenance of the company's website, ensuring that it meets design, functionality, and performance standards.
    • Collaborate with internal teams and external vendors to implement new features, enhancements, and updates to the website.
    • Content Management
    • Manage the creation, editing, and publishing of website content, including product descriptions, images, and promotional materials.
    • Ensure that all content is accurate, up-to-date, and optimized for SEO.
    • Quality Assurance
    • Conduct regular quality assurance checks to identify and address any issues or bugs on the website.
    • Test website functionality across different browsers and devices to ensure a seamless user experience.
    • E-commerce Optimization
    • Work closely with the e-commerce team to optimize the online shopping experience, including product listings, checkout process, and payment gateways.
    • Implement A/B testing and other strategies to improve conversion rates and drive sales.
    • Analytics & Reporting
    • Monitor website performance metrics, such as traffic, engagement, and conversion rates.
    • Generate reports and insights to identify trends, opportunities, and areas for improvement.
    • Project Management
    • Manage web production projects from inception to completion, ensuring that they are delivered on time and within budget.
    • Coordinate with internal stakeholders and external partners to prioritize tasks and resources effectively.
Key Skills and Experience:
    • 5+ years of experience with hands-on e-commerce product management and web applications
    • Bachelor's degree in computer science, Web development, or a related field.
    • Proven experience in web production, e-commerce, or digital marketing, preferable in the apparel industry.
    • Strong knowledge of web technologies, content management systems, and e-commerce platforms.
    • Shopify experience essential - other platforms a bonus
    • Strong understanding of personalization and CRO.
    • Experience with headless e-commerce strongly preferred
    • Excellent project management skulls with the ability to prioritize tasks and meet deadlines.
    • Excellent relationship building ability and collaboration skills with the ability to work effectively in a cross-functional team environment.
Preferred Qualifications:
    • Experience with web design, HTML, CSS, and JavaScript.
    • Familiarity with SEO best practices and digital marketing strategies.
    • Understanding of user experience (UX) principles and responsive design.
    • Certification in project management (e.g., PMP) is a plus.
Day to Day:
    • Daily site QA and troubleshooting bugs and releasing fixes.
    • Using tools like Hotjar to check funnels and trends.
    • Conduct and QA promo setups.
    • Manage vendors and projects.
    • Overlook existing ticket status, write new tickets, and approve releases.
    • QA all development on PC and MAC.
    • Troubleshooting and working on headless shopify
    • Optimizing landing pages and product
    • Google Analytics, Looker and Dynamic Yield ( User journey and Analytics tool, Heat Maps etc.)


Please note that this role requires to be onsite four days a week.

Good American participate in company-wide initiatives to advance social and environmental performance, such as sustainability training, DEI training, volunteering, or participation in internal committees.

WE ARE B CORP CERTIFIED

As our business has grown so has our responsibility to our community, our planet and our business. Being B Corp certified means we will continue to put people and planet up there with profit.

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