Shopper Marketing Specialist

1 month ago

Draper, United States Swire Coca Cola USA Full time

Draper, UT, USA Req #15850Friday, April 26, 2024 Who is Swire Coca-Cola? We are one of the largest bottlers of Coca-Cola and other beverage brands in America. Our 7,200 hardworking and passionate employees produce and distribute more than 50 brands and flavors across 13 states. We have as many careers as we have flavors, and regardless of which role you choose, you have a direct impact on Swire Coca-Cola, our products, and the communities we call home.At Swire Coca-Cola, our commitment to excellence is what guides our actions with our employees. We offer a comprehensive benefits package for full-time associates which includes: Medical, Dental, Vision, 401K, Paid Vacation, Paid Holidays and Company Discounts. What does a Shopper Marketing Specialist do at Swire Coca-Cola?The Shopper Marketing Specialist is the subject matter expert in respect to shopper insights initiatives. In this role you use relevant shopper and consumer data along with insights and trends to generate revenue growing initiatives for customers. Responsibilities:* Analyze and report on business opportunities within channels and specific customers.* Develop and recommend customer-specific shopper marketing campaigns to drive incremental revenue.* Customer insights SME for SCC. Contribute insights to define selling strategy within all channels of business to better connect with all shoppers at retail.* Gather and organize information using industry sources (publications, trade sites, etc.) and proprietary tracking studies to be used for marketing campaigns. Requirements* Bachelor's Degree in Business, Marketing, or equivalent required.* 4+ years Business analytics in consumer goods industry required.* 4+ years Market research of consumer demographics or category required.* Proficient use of Nielsen, CREST, Scarborough, and Kantar industry sources. #LI-AI1 #LI-Onsite Swire Coca-Cola is an equal employment opportunity and affirmative action employer that participates in the E-Verify program as required by law. All qualified applicants will receive consideration for employment without regard race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status or other legally protected characteristics. Other detailsPay Type Salary Draper, UT, USA Share this job: Swire Coca-Cola, USA is an equal employment opportunity and affirmative action employer that participates in the E-Verify program as required by law. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status or other legally protected characteristics.

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