Reactivation and Lead Generation Specialist

2 weeks ago

Draper, United States LifeWave Corporate Full time

POSITION SUMMARY

You are an email marketing expert. The ideal candidate will be responsible for crafting and implementing strategies to revive dormant customer relationships while driving new business opportunities through effective email lead generation tactics. This role requires a blend of strategic thinking, creativity, and hands-on execution to maximize customer engagement and expand our market presence. You will also be responsible for developing and executing revenue driving programs such as customer comeback campaigns, abandon cart reclamation, and customer monthly subscription retention. Ability to meet and exceed monthly KPIs. Your creativity and marketing acumen will be used to ultimately use a variety of email initiatives to drive revenue.


ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Strategic development and execution of revenue producing customer-focused campaigns (e.g. reactivation, drip campaigns, customer upgrade programs etc.).
  • Design and content creation of various assets including emails, lead magnets, etc.
  • Implement a testing program to review program effectiveness.
  • Develop and test email lead nurture campaigns.
  • Manage our ESP and email creation.
  • Communicating and coordinating with the various departments as needed.
  • Work with global marketing teams as needed.


QUALIFICATIONS

  • Bachelor’s degree.
  • At least 3-5 years’ experience in driving leads online, customer acquisition. You’re an expert in email marketing.
  • ESP management experience (e.g. HubSpot, Constant Contact, etc.)
  • HTML/CSS working knowledge.
  • Adobe Photoshop / Digital Design proficiency sp.
  • Strong command of the English language (spoken/written)
  • Strong ability to write compelling and concise content.
  • User testing experience.
  • You can create reports and effectively communicate your projects and results via reports and presentations.
  • You’re a self-starter – you know what needs to be done and you execute.
  • AI Integration – ability to use AI to augment projects as needed.
  • Data/Analytical experience (google analytics etc.)

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