Product Marketing Specialist
3 weeks ago
Job Description - Product Marketing Specialist (IND001692)
Job Description
Product Marketing Specialist
-
IND001692
About Us
:
The people at Industrial Scientific are committed to ending death on the job by the year 2050, and we need more help. We hire smart, motivated people, give them world-class tools in a supportive environment, and we let them do their job. Our team is highly engaged, creates quality solutions and delivers outstanding customer service. Our leaders understand the critical elements of breakthrough performance: bringing out the best in people; creating a climate of trust, openness and high performance; fostering candor; and treating people fairly and with dignity .
Fortive Corporation Overview
:
Fortive Corporation Overview
Fortives essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. Were a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potentialyour ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
At Fortive, we believe in growth. Were honest about whats working and what isnt, and we never stop improving and innovating.
Fortive: For you, for us, for growth.
Ready to move your career forward? Find out more at careers.fortive.com .
The Product Marketing Specialist is responsible for the outbound marketing activities and internal communications and training for Industrial Scientific. This position will craft marketing content based on product positioning, conceive, and develop innovative marketing programs that drive demand, and work alongside Product, Sales, and Marketing. This role will require being the expert in buyers, how they buy and transferring that knowledge to the global sales channels. Effective execution of all product rollouts and integrated marketing activities is critical.
The ideal candidate will be a confident, hard-working professional, with a positive attitude focusing on teamwork that thrives in a fast-paced, growing, and results-driven work environment.
Essential Duties and Responsibilities:
New Products plan the go-to-market of new products and software releases; develop product messaging that differentiates the product in the market; train regional sales teams on new products
Existing Products sustain product launches and develop recommended product solution packages that drive customer value
Field Marketing Collaborate with regional sales team to research, strategize, plan and implement regional marketing initiatives that complement the broader go-to-market strategy; support regional initiatives to drive sales performance and build brand loyalty
Sales Enablement Drive the teams confidence and ability to sell products and services by communicating the value proposition to internal teams, developing the sales tools, demos, and training that support the selling process
Demand Generation develop the strategies and manage the marketing programs that drive demand for new and existing products; Partner with Marketing, App Engineering, Customer Success to execute
Market intelligence be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to win against them
Qualifications
Qualifications
:
Required Qualifications:
Bachelors
degree
in business, engineering, marketing, or related field
3+ more years of product marketing or product management experience
Superior
written and
verbal
communication
skills
Excellent people and
management
skills
to
interact
with
staff, colleagues, cross-functional teams, and third parties
Experience
partnering
with sales teams
Strong
attention
to
detail
Willing to travel 10-15%
Preferred Qualifications:
Working
knowledge
of industrial EHS market and global standards
Prior work in Industrial B2B
Organization
Organization
:
Industrial Scientific Corporation
Primary Location
Primary Location
:
North America-United States-PA-Pittsburgh
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