Brand Manager, Global DYMO

4 weeks ago

Atlanta, United States Yankee Candle Full time

Job Description - Brand Manager, Global DYMO (2402202) Brand Manager, Global DYMO

Job Number:

2402202

United States-Georgia-Atlanta Newell Brands: Newell is a leading $

8

B global consumer products organization with over

2

4

,000 employees

and more than

60

beloved brands.

In 2024, we installed a new global brand management operating model whereby the business is organized by global brands creating a consumer and brand first approach to winning in the marketplace. From DYMO’s initial beginnings in 1958 as an embossing company based in California, the brand has grown to offer easy to use labeling solutions with global reach and responsibility. DYMO offers a complete range of long-lasting, well-made labelers, consumables, software and integration to make any home or workplace more organized, personal, safe and productive. Responsibility is of great importance to DYMO and the brand is committed to maximizing the users’ efficiency while investing in sustainability. Position

Summary: Th

e

Brand Manager

,

Global

position on DYMO

will support the development and execution of global innovation and growth initiatives. The role is a critical team member responsible for ensuring collaboration,

communication

and strong execution of global plans across all regions and countries. Manage the business with an eye towards speed and focus on increasing

gross margin and overall brand

profitability Collaborate

across all key functions

globally and be recognized as a key leader in driving the cross functional team and agenda Communicate regularly with regions and countries to ensure they properly adapting the global brand strategy, positioning, architecture,

innovation

and marketing plans to their markets Help

refine the

global brand strategy and global brand positioning in partnership with your leadership team

to align with market trends and consumer insights The ideal candidate will

bring

at least 3 years

of

brand management

and innovation leadership experience combined with proven ability to drive omnichannel growth in

multiple sales channels. Key Responsibilities: Help embed the global brand positioning globally by working with local countries and regions Help lead development of the

short and long term

global brand strategy; Partner with countries and regions to help them adopt the global brand strategy into their market with only slight changes to fit the nuances of the market Execute the global brand architecture in all brand communications and packaging; Partner with local countries and regions to help them shift fully into the approved global brand architecture Be the enforcer of the global brand identity guidelines in all markets; Protect the brand’s immutable core assets and core packaging architecture ensuring all markets

comply with

the brand identity guidelines in forms of internal and external communication Lead

portions of

innovation process globally partnering with countries and regions to ensure their needs are met and

appropriate innovation

is

launch

to grow market share worldwide Contribute to the global annual brand planning process with input from

the local brand

team Own

timely

development

and execution

of all core assets needed to support

a new item

launch for omni channel deployment Be an e

xpert at consumer understanding. Partner with consumer insights to

determine

the

appropriate consumer

research needed to support business strategies and deliver winning propositions to market. Understand the global

supply chain and procurement landscape to design best in class products to meet consumer needs and financial goals Required Experience/Qualifications: 3

+ years of brand management experience Experience diagnosing business performance using tools like ACNielsen, IRI, NPD or other systems measuring POS and shipment data Prior experience in CPG (Consumer Products) or a Durables organization Exposure to

consumer insights and

leveraging

analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales. Demonstrated ability to deliver results Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply. Newell Brands is an equal opportunity and affirmative action employer. We provide all employees and applicants for employment with equal employment opportunities without regard to race, color, religion, gender, age, national origin, sexual orientation, gender identity, citizenship, immigration status, marital status, military status, any covered veteran status, disability status, genetic information, caregiving responsibilities or any other basis prohibited by law. to view the “EEO is the Law” poster and additional EEO information.Click here

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