Marketing Manager

1 week ago

King of Prussia, United States JPC Partners Full time

JPC Partners is looking for a highly motivated and detail-oriented Marketing Manager to manage our client’s voice of customer (VOC) and customer advocacy projects. In this role, you will be responsible for executing marketing initiatives that leverage our satisfied customers to create advocacy content and generate participation in our VOC programs. You will work closely with cross-functional teams to develop case studies, gather customer feedback through surveys, recruit new advocates, and manage our reference program.

Key Responsibilities

Customer Case Studies: Collaborate with Product teams, Sales, Customer Success, and customers to develop compelling case studies that highlight the success stories of our customers. Manage the entire case study creation process from ideation to publication - collaborating with internal content and creative resources. Advocate Recruitment: Actively engage with satisfied customers to secure participation in our advocates program. Identify customers who are willing to participate in advocacy activities including webinars, speaking engagements, content collaboration, product feedback programs, testimonials, and references. Customer Surveying: Design and implement customer satisfaction and feedback surveys to gather valuable insights, feedback, and proof points for sales and marketing. Analyze survey data and provide actionable recommendations to improve our products/services. Reference Program Management: In close collaboration with our Sales team, manage the evolution of our customer reference program. Identify and nurture customer relationships to create a pool of references available for sales and marketing activities. Cross-functional Collaboration: Collaborate closely with Sales, Product Marketing, Content Marketing, Customer Success, and other departments to align customer advocacy initiatives with overall marketing and business goals. Performance Tracking: Monitor and report on the effectiveness of customer advocacy initiatives, measuring key performance indicators (KPIs) and making data-driven recommendations for optimization.

Qualifications:

Proven experience in marketing, project management, or customer advocacy roles. Effectively manage multiple projects concurrently, prioritizing tasks to meet deadlines and achieve key milestones, and maintaining a high level of quality. Proactive and self-motivated individual who thrives in a dynamic work environment. Exceptional written and verbal communication skills. Strong organizational skills, attention to detail, and ability to thrive in a fast-paced environment. Demonstrated ability to take initiative, solve problems, and adapt to changing priorities. Proficiency in CRM software, customer survey tools, and project management tools. Bachelor's degree in Marketing, Business, or a related field. MBA or relevant certification is a plus.

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