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Manager, Regional Marketing

4 months ago

King of Prussia, United States Green Thumb Industries INC Full time

The Role The Manager, Regional Marketing drives growth in Pennsylvania through developing, managing, executing, and analyzing regional marketing initiatives. They coordinate with local stakeholders, translating brand objectives into tactical programs. Reporting to the Commercial General Manager, they work closely with executive teams, focusing on strategic planning and hands-on brand building. They collaborate across departments to seize immediate opportunities and establish long-term infrastructure for exceptional programming and growth.

Ability to travel for events and meetings multiple times throughout the year, in-market and out of market overnight, up to 50% is required.

Responsibilities

Development of regional marketing priorities, strategies, and solutions

Responsible for the planning, coordination and local execution of all centrally and regionally led marketing programs in market, Including but not limited to event sponsorships, In-store events, national and regional, promotions, strain/product launches, wholesale programs, etc.

Management and coordination of master regional program calendar that is inclusive of all marketing programs and activities within the region inclusive of strain/product launches, national programs, regional promotions/events and retail operations initiatives. Prioritization of opportunities, especially when communicating through digital channels, will be crucial when managing the master calendar.

Customizes digital and printed creative templates for various centrally and regionally led Initiatives to fit regional needs

Development, planning and execution of new product and strain launch strategies. Closely monitors Innovation calendar and stays in constant communication with regional stakeholders to ensure all launches are maximized through digital and printed channels.

Serves as the "go-to" for central teams to reach out to for any regional marketing Initiatives

Ownership of local marketing budgets including tracking spend and measuring return on investment

Monitor and understand local competitive environment, particularly related to promotional activities, to ensure that GTI's local strategies and tactics are market-leading and effective

Develop and improve processes to streamline marketing program development across the central teams as well as broader CPG marketing, sales, and retail organizations

Become the expert in understanding state regulations to inform marketing program opportunities and ensure program and employee compliance with all Green Thumb-based state guidelines

Supervise, develop and manage a team

Qualifications

A high integrity leader who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of Green Thumb

Bachelor's degree preferred

5+ years' experience in a related field marketing role or broader marketing, brand, or commercial sales roles

Track record of building strong relationships with cross functional and regional partners

Experience managing and developing junior marketer(s) is preferred

A thorough understanding of consumer and trade marketing strategies and experience developing and adapting programs to fit local needs

Ability to think strategically and connect high-level strategic objectives to tactical program needs and development

Knowledge of local on and off-premise cannabis market, including local laws and statutes

Strong budget management skills with previous budget management and oversight experience

Ability to gain and maintain an in-depth understanding of target consumer and market trends

Compliance with all standard safety requirements and guidelines

Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, etc.)

Strong communication skills - written and verbal

Highly motivated, self-directed, innovative, and able to work independently or among teams with keen judgment, common sense, and resourcefulness

Adapts and thrives in a demanding, fast-paced environment

Possesses a high level of critical thinking

Operates with a high level of professionalism and integrity, including dealing with confidential information

Strong organization planning & project management skills

Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb.

Ability to travel for events and meetings multiple times throughout the year, in-market and out of market overnight, up to 50%

Additional Requirements

Must pass

any and all

required background checks

Must be and remain compliant with all legal or company regulations for working in the industry

Must possess valid driver's license

Must be a minimum of 21 years of age

Must be approved b

y state badging agency to work in cannabis industry

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