Digital Marketing and Events Lead

2 weeks ago

Columbia, United States Knak Digital Full time

Benefits: PTO, Medical Insurance, Dental Insurance,Vision Insurance, Parenteal Leave, Life Insurance, 401k

Onsite in Howard County 1-2 days a week

Your Role:

  • Event & Web Engagement: Oversee tactical marketing activities including in-person events and web-based engagement strategies.
  • Brand Representation: Effectively represent the company at conferences, tradeshows, and other events as needed.
  • Content Marketing: Develop and execute content-driven, customer-focused campaigns and content across various use cases and verticals.
  • Data-Driven Optimization: Monitor campaign performance, analyze data, and optimize strategies for maximum ROI.
  • Go-to-Market Strategy: Contribute to go-to-market strategy, including nurturing and curating marketing qualified leads, by collaborating with Sales to understand target personas and use cases.
  • Digital Content Creation: Collaborate with internal teams to create engaging content for digital platforms like websites, social media, and email campaigns.
  • Marketing Measurement: Define, implement, and report on key marketing metrics, including post-event evaluations and analysis, to measure ROI and identify areas for improvement.
  • Partnership & Channel Support: Support channel and partner marketing efforts.
  • Thought Leadership Amplification: Leverage and amplify messaging and thought leadership content via social media and other digital platforms.

Your Profle:

Key Qualifications:

  • Highly creative with hands-on experience planning and executing events and tradeshows.
  • Proven ability to identify target audiences and devise campaigns that engage, inform, and motivate.
  • Proficient in digital marketing tools and platforms.
  • Detail-oriented self-starter with a willingness to contribute across a variety of projects and an ability to move efficiently between tasks.
  • Willingness to work collaboratively across the organization.

Experience:

  • 3-5 years of experience in digital marketing with a focus on marketing qualified lead generation and content marketing.
  • 3-5 years of demonstrated experience in event planning and execution, targeting both federal government and commercial audiences. (Optional: Quantify your achievements here)

Skills:

  • Experience with Salesforce and other lead generation tools (a plus).

Education:

  • B.A. in Communications, Public Relations, Marketing, or a related field.

Location:

  • U.S. Citizenship
  • DC area location

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