Field Marketing Manager

2 weeks ago


Long Lake, United States Bio-Techne Full time
Job Details

Job Location
Abingdon - Abingdon, MN

Remote Type
Fully Remote

Position Type
Full Time

Description

Bio-Techne is a leading supplier of life science products to the research industry. The company is growing at a fast pace both organically and through acquisitions. The European headquarters is based in Abingdon, with a manufacturing facility in Bristol and subsidiaries in Ireland, France, Germany, Switzerland, Italy, Spain, Poland, Hungary and Czech Republic.

Position Objective
By joining Bio-Techne, you'll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all its brands, provides tools for researchers to further treat and prevent disease worldwide.

Bio-Techne is committed to product quality, customer satisfaction, continued improvement, minimising environmental impacts and conserving natural resources. Environmental and quality management is an integral core value and vital part of the Bio-Techne culture.

The Field Marketing Manager - Cell and Gene Therapy will drive the commercial product strategy for Cell and Gene Therapy products within Bio-Techne. This would include gaining alignment on portfolio strategies with cross-functional and global stakeholders. In this role will work closely with our regional marketing team to drive high commercial growth, whilst supporting our sales team to achieve their commercial goals.

This is an exciting opportunity to be instrumental in shaping the future of the emerging Cell and Gene Therapy market.

Essential Duties & Responsibilities:

Provide support for launch initiatives and develop go-to-market plans for the C> product lines in the region
Define and drive the annual Marketing strategy for the C> portfolio within the region and also input into the annual STRAP planning process
Develop and deliver commercial product training to the regional sales teams
Evaluate market and sales data to develop a deep understanding of the Cell and Gene Therapy market and our customers; use this information to drive and support strategic marketing initiatives such as loyalty programs.
Market intelligence - understand the market for the Cell & Gene Therapy product lines, the customer requirements and competitor products
Execute the strategy for the Cell & Gene Therapy product lines for the region including the positioning of the product, regional pricing evaluation, route to market and EMEA specific marketing outputs for the region
Own the voice of customer and voice of sales process - ensure that the content is distributed to the appropriate teams
Input into new product development, via voice of customer/voice of sales and relay the information to the Divisional Product Managers
Own the process of KOL (Key Opinion Leader) evaluation and curation and actively manage collaborations with the KOL's
Liaise with our Divisional Product Managers to align with our corporate Bio-Techne strategies where applicable for our region
Represent Bio-Techne at key CGT events in EMEA and undertake activities to build the Bio- Techne brand

Qualifications

Minimum Requirements/Qualifications:

Bachelor's degree with a minimum of 5 years of product/marketing management experience within the life sciences field; or Ph.D. with 3 years of experience
Significant experience in the Cell & Gene Therapy Market would be an advantage
Demonstrable experience of working within a life science, product-based environment with a strong commercial focus
Possess strong IT skills; including experience of working with databases
There will be an expectation that this role will require travel within the region

Skills required/desired:

Meets challenges consistently and confidently with energy and drive. Motivated by results, urgency and personal commitment
Possesses high integrity and exceptional work ethic. Fosters mutual trust and respect, and is an excellent team player
Able to work effectively in a highly complex matrix environment, with a proven ability to influence without formal authority and achieve results through people
High business acumen: understands targeting methodologies, commercial optimization, and articulates a story through data.
Ability to assess current customers and segments and recommend transition strategies and plans with the implementation of new regulation.
Outstanding oral, written and communication skills with the ability to present to small and large groups

Bio-Techne is committed to product quality, customer satisfaction, continued improvement, minimising environmental impacts and conserving natural resources. Environmental and quality management is an integral core value and vital part of the Bio-Techne culture.

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