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Director, Social Media

3 months ago

Chevy Chase, United States The Knot Worldwide Full time
Job Description

ABOUT THE ROLE AND OUR TEAM:

The Knot Worldwide (TKWW) is a global leader in wedding planning technology and editorial content for the wedding & baby industries across 19 brands in 16 countries. Not resting on our laurels, we are looking for a new leader to join our Consumer Marketing Team and build the future of our US Brands on Social Media. A key pillar in our growth strategy is transforming our flagship brand The Knot into a radically relatable brand - one that never sugarcoats, but helps couples find joy in chaos through honesty, transparency, and warmth- and empowers couples to take wedding planning from inspiration to action through our leading digital-tech planning platform.

As a member of our Consumer Marketing team, the Director of Social Media & Influencers is responsible for creating a best-in-class social media and talent program that engages our customers of today and attracts our customers of tomorrow. They will be accountable for developing our social media strategy, investment ROI, and overall effectiveness of execution. This talented Director will oversee a large team of Social Media Strategists and channel managers and will be responsible for the performance of our various social media platforms, be the go-to authority for all cross-functional stakeholders, and will play a pivotal role in translating our brand tone of voice and style into our social media personality.

The ideal candidate has a passion for social media, has their pulse on the cultural zeitgeist, and draws inspiration from an inclusive bank of references rooted in culture. They are comfortable working collaboratively in an exciting fast-paced environment and must bring a high level of corporate maturity, technical expertise, and overall brand taste to the role. This position will work closely alongside Publicists, Editors, Creative Directors, Media Sales Professionals, and Brand Strategists.

RESPONSIBILITES:
  • Create and drive our overall strategy on organic social to simultaneously meet core business objectives and ignite The Knot on social as a best-in-class engagement platform that prioritizes brand relevancy and audience engagement.
  • Utilize business, customer and industry data to inform your strategy and continually optimize performance, recognizing that pivots at times improves impact.
  • Conceptualize and oversee our influencer marketing strategy to engage with audiences across all stages of our marketing funnel.
  • Lead our social-first approach to media by creating innovative content-creator programs to drive advocacy and increase ROAS.
  • Guide and oversee how we appear, visually, on social to drive engagement through socially-native content while ensuring strong brand presentation alignment.
  • Translate complex business objectives, (think multiple products and revenue engines), into innovative social media strategies.
  • Constantly search for and propose new methods on social to extend our reach and discovery of TKWW brands by driving innovation across social media, activating on emerging channels, testing new channel features, and constantly keeping senior & executive leadership advised on cultural and social trends.
  • Inspire us and our audiences by creating memorable series, and brand forward concepts to build brand awareness and salience.
  • Lead and mentor a large team of social media managers, creative strategists, and influencer marketers.
  • Prove that the work you're doing is working and your budgets are justified by creating strong attribution measurement across social and influencers.
  • Create a best-in-class community engagement strategy that delights our followers and top-of-funnel potential customers.
SUCCESSFUL DIRECTOR, SOCIAL MEDIA & INFLUENCERS HAVE:
  • Minimum 12 years of experience in brand marketing with extensive and proven work in social media and content creation.
  • Minimum 7 years of experience managing and mentoring teams with a strong growth mindset to build a culture of optimistic leadership and impact.
  • Strong ability to translate strategy and tactical plans into SLT presentations.
  • Experience leading and providing technical feedback and applicable creative direction to creative teams including graphic designers and video editors.
  • Experience managing annual budgets $1M+ along with experience showcasing ROI on budgets.
  • Experience creating and overseeing influencer marketing programs.
  • Proven ability and track record of fostering best-in-class social media across multiple platforms and channels and world-class community engagement.
  • Working experience and knowledge of paid social and best-in-class paid social content.
  • Strong instincts on reputation management, crisis communications and social de-escalation experience.
  • Experiencing managing teams of 6+
  • Experience presenting directly to C-level executives.
  • Experience working in an agency-free environment where a majority of work is done in-house.
  • Experience creating quarterly and annual budget requests and proving ROI on spends.
  • Proven experience successfully working with and fulfilling needs of multiple cross-functional teams.
  • Experience in a brand marketing role at a SaaS company.
  • Existing relationships with influencer agencies and managers.
  • Familiarity with legal requirements for IP, commercial vs editorial distributions, and talent negotiation terms.
About Us

At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference

WHAT WE LOVE ABOUT YOU:
  • You Dream Big. You iterate and experiment to drive innovation.
  • You Love Our Users. You keep our global community at the center of everything you do.
  • You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.
  • You Hustle Every Day. You favor urgency and own your outcomes.
  • You Win Together. People are at the heart of our success and you play as a team.

WHAT YOU LOVE ABOUT US:

We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.

We have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; Omaha, NE; Portland, OR; and Washington, D.C.

We are seeking applicants residing in the Central or Eastern US time zones to facilitate effective communication with the company's headquarters in Chevy Chase, MD.

US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

About the Team

WHAT WE DO MATTERS:

Here at The Knot Worldwide, we believe in doing work that matters. In more than 16 countries around the world, The Knot Worldwide's leading family of brands-including The Knot, WeddingWire, Bodas, The Bash, The Bump, and more-help people take celebration planning from inspiration to action. When you join our global team, you'll be a part of a diverse group of individuals passionate about serving and enabling our communities to celebrate the moments that make us.