Assistant Director of Enrollment Marketing
4 days ago
Reporting to the executive director of marketing in the Office of University Marketing, the assistant director of enrollment marketing will collaborate with the Office of Undergraduate Admission to develop, write, implement, and manage compelling, multi-channel recruitment marketing campaigns with the goal of helping the University achieve its enrollment targets. This includes copywriting and content management for print, web, email, and social media communications targeted at prospective students and families in various levels of the enrollment funnel. This position will manage admission social media accounts and third-party platforms in collaboration with University Marketing and Undergraduate Admission, bringing creativity, strategic thinking, and new ideas to the process. The assistant director of enrollment marketing must have a strong grasp of the enrollment funnel and will work closely with the executive director of marketing and director of undergraduate admission to identify and address communication needs in a timely and efficient manner.
Major Responsibilities:
Write copy and stories for print and digital communications that support enrollment objectives. Assist the admission team with copywriting for emails and other communications as needed
Manage the undergraduate admission Instagram account and collaborate with marketing colleagues to develop recruitment-based content for university accounts, including TikTok and Instagram, as well as content targeting parents on Facebook
Partner with admission to develop digital marketing content for social media and campaigns using third-party platforms (Loper, ZeeMee, Goodkind, CampusESP, Niche, CollegeBoard)
Oversee regular audits of key web pages and ongoing development and maintenance of critical web content targeting prospective students, their families, and their influencers
Required Knowledge and Skills:
Bachelor's degree in marketing, advertising, public relations, communication, English, or related field
2-4 years of relevant experience
Previous higher education admission experience required
Understanding of enrollment funnel and general higher education principles
Understanding of how to reach the target audience across multiple channels in a coordinated and effective manner
Excellent written and oral communication skills; flawless editing to support clear ideas
Strong organizational, planning, and project management skills
Attention to detail and the ability to multitask and think critically
Proven ability to thrive in a fast-paced, results-oriented, collaborative environment
Customer service skills and a positive, can-do approach
Proactiveness to provide helpful information on a regular basis, not just what is directly requested
Experience with email and digital marketing
Knowledge of AP Style
Proficient in the following software: Microsoft Office Word, Microsoft Office Excel, Microsoft Office PowerPoint, Google Suite
Successful applicants will demonstrate a commitment to cultural diversity and the ability to work with individuals or groups from diverse backgrounds.
All offers of employment with Valparaiso University are contingent upon clear results of a thorough background check. Background checks may include criminal history, motor vehicle reports, prior employment verification, and personal/professional references. If applicable to the position, background checks will also include credit history. Background checks will be conducted on all final candidates for employment.
To be considered for this position, you must upload:
Cover letter
Resume
List of 3 professional references
Answer all application questions
Please address the cover letter to:
Kristen Knoerzer, Executive Director of Marketing
Valparaiso University
Valparaiso, Indiana
#J-18808-Ljbffr
-
Assistant Director of Enrollment Marketing
2 weeks ago
Valparaiso, United States Valparaiso University Full time**Major Responsibilities**: - Manage the undergraduate admission Instagram account and collaborate with marketing colleagues to develop recruitment-based content for university accounts, including TikTok and Instagram, as well as content targeting parents on Facebook - Partner with admission to develop digital marketing content for social media and...
-
Assistant Director of Admission
2 days ago
Valparaiso, Indiana, United States Valparaiso University Full timeAssistant Director of Admission - Access College/HSIAdministrative/ProfessionalValparaiso, IN • ID: • Full-Time/RegularThe Assistant Director's primary responsibility is to counsel and assist prospective students and families through the college search and enrollment process to Valparaiso University's Access College for Success. The Assistant Director...
-
Director of Marketing
3 weeks ago
Valparaiso, United States American Senior Communities Full timeDirector of Marketing & Admissions Bring your heart to work! Caring people make the difference at American Senior Communities! Compassion, Accountability, Relationships and Excellence are the core values for American Senior Communities. These words not only form an acronym for , they are our guiding principles and create the framework for all our...
-
Assistant Director of Admission
2 weeks ago
Valparaiso, United States Valparaiso University Full timeThe Assistant Director’s primary responsibility is to counsel and assist prospective students and families through the college search and enrollment process to Valparaiso University’s Access College for Success. The Assistant Director also assists with strategies that support the recruitment and enrollment growth of Latino, Latina, and Latinx students....
-
Social Media
2 months ago
Valparaiso, United States GreatNews.Life Full time**Job Summary**: We are seeking a highly motivated and experienced Social Media Director to join our team. As the Social Media Director, you will be responsible for developing and executing an effective social media strategy, managing multiple social media platforms, creating and implementing engaging social media campaigns, and collaborating with a team to...
-
Social Media
5 days ago
Valparaiso, United States GreatNews.Life Full time**Job Summary**: We are seeking a highly motivated and experienced Social Media Director to join our team. As the Social Media Director, you will be responsible for developing and executing an effective social media strategy, managing multiple social media platforms, creating and implementing engaging social media campaigns, and collaborating with a team to...
-
Assistant Director of Admission
2 days ago
Valparaiso, United States Valparaiso University Full timeAssistant Director of Admission - Access College/HSI Administrative/Professional Valparaiso, IN • ID:1052-674• Full-Time/Regular The Assistant Director’s primary responsibility is to counsel and assist prospective students and families through the college search and enrollment process to Valparaiso University’s Access College for Success. The...
-
Valparaiso, Indiana, United States Valparaiso University Full timeThis position reports to the AVP for Development but will also have a dotted line to the Deputy Athletic Director, emphasizing close collaboration with the athletics office. The Assistant Athletics Director for Development / Assistant Director of Advancement will play a critical role in cultivating, soliciting, and stewarding donors to support the university...
-
Assistant Director of Admission
4 days ago
Valparaiso, United States Valparaiso Full timeJob Description The Assistant Director's primary responsibility is to counsel and assist prospective students and families through the college search and enrollment process to Valparaiso University's Access College for Success. The Assistant Director also assists with strategies that support the recruitment and enrollment growth of Latino, Latina, and Latinx...
-
Valparaiso, United States Valparaiso University Full timeAssistant Athletics Director for Development/Assistant Director of Advancement Donor and Alumni Relations Valparaiso, IN • ID:1045-674• Full-Time/Regular This position reports to the AVP for Development but will also have a dotted line to the Deputy Athletic Director, emphasizing close collaboration with the athletics office. The Assistant Athletics...
-
Valparaiso, Indiana, United States Valparaiso University Full timeAssistant Athletics Director for Development/Assistant Director of AdvancementDonor and Alumni RelationsValparaiso, IN • ID: • Full-Time/RegularThis position reports to the AVP for Development but will also have a dotted line to the Deputy Athletic Director, emphasizing close collaboration with the athletics office. The Assistant Athletics Director for...
-
Marketing Coordinator
3 weeks ago
Valparaiso, United States Porter Hospital Full timePrimary responsibilities include supporting the Market Director, Marketing and Community Outreach in management and implementation of overall marketing strategies encompassing advertising, community relations, media relations, communications and other promotions for the Market's hospitals and affiliated medical group.Additionally, this position will focus on...
-
Marketing Coordinator
2 weeks ago
Valparaiso, United States CareerBuilder Full timePrimary responsibilities include supporting the Market Director, Marketing and Community Outreach in management and implementation of overall marketing strategies encompassing advertising, community relations, media relations, communications and other promotions for the Markets hospitals and affiliated medical group. Additionally, this position will focus on...
-
Director of Student Success and Belonging
1 week ago
Valparaiso, United States Ivy Tech Community College Full timeThis position is responsible for the implementation and oversight of campus mentoring and coaching programs for historically underrepresented students and for collaboration with both internal staff/faculty and external agencies that support student success and belonging. The Director of Student Success and Belonging oversees programming and initiatives...
-
Marketing Coordinator
3 weeks ago
Valparaiso, United States Porter Hospital Full timePrimary responsibilities include supporting the Market Director, Marketing and Community Outreach in management and implementation of overall marketing strategies encompassing advertising, community relations, media relations, communications and other promotions for the Market's hospitals and affiliated medical group.Additionally, this position will focus on...
-
Marketing Coordinator
4 weeks ago
Valparaiso, United States Porter Hospital Full timePrimary responsibilities include supporting the Market Director, Marketing and Community Outreach in management and implementation of overall marketing strategies encompassing advertising, community relations, media relations, communications and othe Marketing Coordinator, Marketing, Coordinator, Communications, Healthcare, Business Services
-
Director of Petroleum
2 weeks ago
Valparaiso, United States Family Express Corporation Full timeDescription: **Job Title**:Director of Petroleum **FLSA Status**: Exempt **Department**: Petroleum **Reports To**:CFO **Position summary**:The Director of Petroleum is a leadership level position who leads the Petroleum team and has overall accountability for fuel supply, environmental monitoring and compliance, retail pricing, carrier management and all...
-
Director of Petroleum
1 month ago
Valparaiso, United States Family Express Full timeJob Title: Director of Petroleum FLSA Status: Exempt Department: Petroleum Reports To: CFO Position summary: The Director of Petroleum is a leadership level position who leads the Petroleum team and has overall accountability for fuel supply, environmental monitoring and compliance, retail pricing, carrier management and all associated contacts with all...
-
Director of Petroleum
1 week ago
Valparaiso, Indiana, United States Family Express Full timeJob Title: Director of Petroleum FLSA Status: Exempt Department: Petroleum Reports To: CFO Position summary: The Director of Petroleum is a leadership level position who leads the Petroleum team and has overall accountability for fuel supply, environmental monitoring and compliance, retail pricing, carrier management and all associated contacts with all...
-
Director of Petroleum
3 weeks ago
Valparaiso, United States Family Express Full timeJob Title: Director of Petroleum FLSA Status: Exempt Department: Petroleum Reports To: CFO Position summary: The Director of Petroleum is a leadership level position who leads the Petroleum team and has overall accountability for fuel supply, environmental monitoring and compliance, retail pricing, carrier management and all associated contacts with all...