VP E-Commerce amp Digital Marketing Strategy
2 days ago
Location: NY, United States Posted on: Jan 14, 2021 Profile What We’re Looking For: The VP, E-Commerce & Digital Marketing Strategy will drive monetization and user experience for prospects across 2U’s portfolio of partner programs from degrees to boot camps to short courses across all operated web properties for over 70 university partners. The role oversees prospect experience, SEO, conversion rate optimization and marketing technology. You will be responsible for modernizing and simplifying the end-to-end prospect experience inclusive of testing and optimization. The ideal candidate is an experienced direct-to-consumer marketer who combines a data-driven mindset, technical expertise with a strong passion for delivering best-in-class user experiences. Responsibilities Include, But Are Not Limited To: Evolve and modernize the end-to-end prospect journey across all lines of business with an emphasis on empowering the user, eliminating friction and driving discovery. Oversee SEO growth strategy inclusive of developing a technical roadmap and content plan. Manage conversion rate optimization for paid and organic traffic inclusive of portfolio-wide testing strategy. Improve conversion rates/reduce CAC by optimizing user experience and developing cross-sell and up-sell strategy. Primary driver of pre-enrollment product roadmap working with marketing tech teams. Engage with marketing leadership as well as student engagement teams to drive forward profitable growth via e-commerce experience. Things That Should Be In Your Background: 10 years of experience in e-commerce or product management with focus on direct-to-consumer highly considered products. Track record of building compelling consumer digital experiences driving increased engagement and monetization. Experience managing, developing, and motivating a team, and creating or promoting a customer-centric culture. Deep understanding of prospect funnel analytics. Strong experience influencing stakeholders across a global organization. Experience driving engagement with E-Mail and paid marketing traffic generated via Display Advertising, Affiliate, SEM, Social Media. Experience with CMS platforms like WordPress and testing tools like Optimizely. Strong customer obsession: you enjoy obsessing over getting the customer experience right. You earn trust with your direct team and stakeholders: you listen, you are inclusive, you treat others with respect, and you are willing to be vocally self-critical. Hire and develop the best: you value coaching your team and developing leaders. You have a demonstrated track record of hiring strong talent and moving them through the organization. Passionate self-starter, decisive and able to move with speed to implement ideas. Data-driven - you lean on data to make decisions and when you don’t have data, you search for customer anecdotes to gain insights. Other Attributes That Will Help You In This Role: Prior experience in education technology. About 2U Inc. (NASDAQ: TWOU) At 2U, we power world-class online education and in-person boot camps. Going beyond traditional learning management systems, we use tech, people, and data to help top universities transform in the digital era—and eliminate the back row in higher ed. We support lifelong learning which means thinking beyond a single degree. It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on. We help universities fill those needs—developing new digital education technologies and offerings capable of supporting students at different points in their lives. Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our university partners are there to help them succeed. Together with our partners, 2U has positively transformed the lives of more than 150,000 students and lifelong learners. 2U Diversity and Inclusion Statement At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same. Benefits & Culture Working at 2U means working with individuals that are passionate and mission-driven. We collaborate on tough problems to deliver the best outcomes for our partners, students, and each other. You will find team members working together in our open office spaces, gathered in the kitchen grabbing a snack, or taking a break in our game rooms. 2U offers a comprehensive benefits package: Medical, dental, and vision coverage Life insurance, disability and 401(k) Unlimited snacks and drinks Tuition reimbursement program Generous paid leave policies including unlimited PTO Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break from Christmas through New Year's Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. 2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. #J-18808-Ljbffr
-
E-Commerce & Digital Marketing Manager
4 weeks ago
New York, United States AAVRANI Full timeAbout AAVRANIFounded in 2018, the AAVRANI brand was created to merge Ayurvedic ingredients with the latest in clinically proven science. Merging generational wisdom with cutting-edge innovation, we create products that maximize long-term hair health while seamlessly fitting into your daily routine. AAVRANI products are clean and consciously formulated...
-
New York, United States AC Lion Digital Executive Search Full timeRole: E-commerce and Digital Content Coordinator/ManagerLocation: Brooklyn, NY About Our client is a distinguished provider of luxury home goods and curated gift boxes, specializing in offering a premium selection of high-end products. They are seeking an E-commerce and Digital Content Coordinator/Manager. This role demands a mix of technical expertise in...
-
Digital Marketing Strategy Manager
1 week ago
New York, New York, United States Shiseido Company, Limited Full timeJob Summary:The Digital Marketing Senior Manager oversees the marketing strategy for Drunkelephant.com, working closely with the Executive Director, Global E-Commerce & CRM. This role is responsible for supporting and executing the marketing strategy, partnering with regional ecommerce teams to deliver against short and long-term goals. The ideal candidate...
-
New York, United States AC Lion Digital Executive Search Full timeRole: E-commerce and Digital Content Coordinator/ManagerLocation: New York, NY HybridAbout Our client is a distinguished provider of luxury home goods and curated gift boxes, specializing in offering a premium selection of high-end products. They are seeking an E-commerce and Digital Content Coordinator/Manager. This role demands a mix of technical expertise...
-
E-Commerce Manager
5 days ago
New York, United States Robert Half Full timeJob DescriptionJob DescriptionWe are offering an exciting opportunity for an E-Commerce Manager to join our team in the Information Technology industry, located in Brooklyn, New York. As an E-Commerce Manager, you will be tasked with managing a team, maintaining our established website, and utilizing your skills in backend development, JavaScript, and...
-
E-Commerce Marketing Strategist
1 week ago
New York, New York, United States Sollis Health Full timeJob OverviewSollis Health is seeking a seasoned E-commerce Marketing Strategist to lead our e-commerce platform vision and strategy, while optimizing paid marketing channels to attract new customers.About the RoleThis role will act as a vital bridge between our marketing team and both internal Product and Operations teams, as well as our external digital...
-
new york city, United States AC Lion Digital Executive Search Full timeRole: E-commerce and Digital Content Coordinator/ManagerLocation: New York, NY HybridAbout Our client is a distinguished provider of luxury home goods and curated gift boxes, specializing in offering a premium selection of high-end products. They are seeking an E-commerce and Digital Content Coordinator/Manager. This role demands a mix of technical expertise...
-
new york city, United States AC Lion Digital Executive Search Full timeRole: E-commerce and Digital Content Coordinator/ManagerLocation: New York, NY HybridAbout Our client is a distinguished provider of luxury home goods and curated gift boxes, specializing in offering a premium selection of high-end products. They are seeking an E-commerce and Digital Content Coordinator/Manager. This role demands a mix of technical expertise...
-
E-Commerce Manager
2 weeks ago
New York, United States Alliant Human Capital Full timeOVERVIEW Our Client, Kate McLeod is a brand that makes solid body care products that melt nature’s most moisturizing ingredients directly into the skin. At the heart of everything they do is a commitment to creating meaningful connections with their customers and, as a key part of that, delivering an exceptional online shopping experience. They are looking...
-
Chief Digital Commerce Officer
5 days ago
New York, New York, United States Authentic Brands Group Full timeAbout UsAuthentic Brands Group (ABG) is a leading global lifestyle licensing company with a diverse portfolio of brands.We are dedicated to transforming our brands into must-haves for consumers, and we're looking for talented individuals to join our team.Salary Range: $220,000 - $250,000 per yearAbout the RoleThe Chief Digital Commerce Officer will provide...
-
Group VP, Strategy
2 weeks ago
New York, United States Mars United Commerce Full timeMars United Commerce Powered by Marilyn is a global commerce company that delivers all the solutions clients need to grow their business today and tomorrow. Founded by the late Marilyn Barnett, we've become global leaders in four key commerce disciplines - Strategy & Analytics, Digital Commerce, Content & Experiences, and Retail Consultancy - that together...
-
E-commerce Merchandising Coordinator
3 weeks ago
New York, United States 24 Seven Talent Full timeClient Overview: Our client is a leading online luxury home goods gift box company dedicated to curating and offering the finest selection of high-quality products.Role Overview: You will play a pivotal role in managing our Shopify platform, supporting our content, and marketing efforts. This position requires a blend of technical e-commerce management...
-
E-commerce Intern
3 months ago
NEW YORK, United States Lactalis American Group Full timeDescriptionLactalis American Group is currently seeking candidates to join our Omnishopper team in New York, NY.Lactalis Group, the world leader in dairy, is a family-owned business with more than 85,000 pragmatic and ambitious professionals worldwide, committed to providing healthy and delicious dairy products that bring people together every day. At...
-
new york city, United States AC Lion Digital Executive Search Full timeRole: E-commerce and Digital Content Coordinator/ManagerLocation: Brooklyn, NY About Our client is a distinguished provider of luxury home goods and curated gift boxes, specializing in offering a premium selection of high-end products. They are seeking an E-commerce and Digital Content Coordinator/Manager. This role demands a mix of technical expertise in...
-
new york city, United States AC Lion Digital Executive Search Full timeRole: E-commerce and Digital Content Coordinator/ManagerLocation: Brooklyn, NY About Our client is a distinguished provider of luxury home goods and curated gift boxes, specializing in offering a premium selection of high-end products. They are seeking an E-commerce and Digital Content Coordinator/Manager. This role demands a mix of technical expertise in...
-
New York, New York, United States Acadaca Full timeAbout the RoleWe are seeking a highly motivated and tech-savvy professional to join our eCommerce Strategy Team as a Shopify E-commerce/Email Marketing Solutions Specialist.The ideal candidate will have 3+ years of experience working in the eCommerce industry, with a strong background in Shopify and email marketing. They will be responsible for analyzing...
-
Digital Product Engineer
1 week ago
New York, New York, United States Just Salad Full timeAt Just Salad, we're on a mission to make everyday health and sustainability possible. We're seeking an experienced Digital Product Engineer - E-Commerce to join our engineering team in NYC.About the RoleThis is an exciting opportunity to work on high-quality digital products that connect with our customers and showcase innovative solutions. As a Digital...
-
Digital Marketing Strategist
3 weeks ago
New York, New York, United States Ephoca Full timeJob OverviewWe are seeking a highly skilled and innovative Digital Marketing Strategist to join our dynamic team. As the Digital Marketing Strategist, you will play a key role in shaping our digital presence by developing and executing a comprehensive digital marketing strategy.The ideal candidate will have 3+ years of proven experience in digital marketing...
-
Senior E-Commerce Merchandise Planner
2 months ago
New York, United States DSJ Global Full timeSenior E-Commerce Merchandise PlannerLocation: NYC Company Profile: An apparel manufacturing company that has been around for over 80 years is looking for a Senior E-Commerce Merchandise Planner who will focus on executing merchandise planning strategies, collaborating with internal teams, and leveraging market insights to maximize sales and profitability...
-
E-Commerce Merchandising Manager
4 weeks ago
New York, United States Wrist Aficionado Full timeWrist Aficionado is a luxury timepiece and accessories retailer and wholesaler with over thirty years of experience in offering competitive pricing, a vast selection, and excellent service. The company features well-known designers such as Rolex, Richard Mille, Audemars Piguet, Patek Philippe, Cartier, Hermes, and more. Alongside their three luxury boutiques...
