Director of Marketing

4 weeks ago

Cary, United States Celebrus Technologies Limited Full time

Director of Marketing We are seeking an experienced Marketing leader to run our global Marketing function from the US and further promote our Celebrus platform. As an organization, we have been transitioning how we speak about the product, how we sell, and how we approach the market. This is an exciting time in the company, and this person would report to the CEO and work closely with Sales. We are looking for someone who has experience in the marketing software world and can take our team and our goals to new heights with the right strategy. Objectives Manage

and guide a team that includes several disciplines today: Demand

Generation, Social, PR, Partner Marketing, and Content. Be a

player/coach to ensure we are executing a proper strategy globally and

setting ourselves up for sustained success. Review

current marketing trends to determine the effectiveness of different

styles and strategies for selling and positioning our software. Analyze

sales numbers, and be very data driven, in comparison to the marketing

budget to find the profit margin and which campaigns were most effective. Research

competitors to stay current with similar products or services on the

market to ensure we stay ahead of the curve. Work

with the sales, customer success, and marketing departments to develop

successful strategies and campaigns that attract new customers and keep

current clients. Collaborate

with other executives to make high-level decisions regarding the budget

and the direction of the company. Create

and maintain a successful brand and image that attracts customers to the Celebrus

platform. Identify

short- and long-term scheduling and resource needs, including development

and management of annual marketing budget, profit-and-loss projections,

and expenditures. Understand

key performance metrics and tracking tools for market research, forecasts,

competitor analyses, campaign results, and consumer trends, and translate

results into actionable insights for marketing team. Skills and Qualifications Innovation

and creativity to create brand new strategies that attract customers and

succeed over the competition. Ability

to lead groups and be decisive. Collaborative

skills to accept and incorporate ideas into strategies. Time

management and organization to meet strict deadlines. Ability

to recognize trends and stay ahead of them. Proficient

with Hubspot, Advertising platforms, design, and PR. Successful

track record in senior marketing role and campaign creation Excellent

leadership, communication, and decision-making skills Experience

in digital, content marketing, PR, and social media marketing. Proven

ability to plan and manage budgets. Bachelor’s

degree (or equivalent) in marketing, advertising, or communications Established

roster of media and PR contacts Desire

to grow professionally through ongoing education.

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