Specialist, Integrated Partner Marketing

4 weeks ago

Greensboro, United States Kontoor Brands, Inc. Full time
Who We Are:

Kontoor Brands, Inc. (KTB) is the parent company of Wrangler®, Lee® and Rock & Republic®, with owned manufacturing facilities in Mexico and Nicaragua. Kontoor also owns and operates over 140 retail stores across the globe. Our global company employs more than 15,000 people in 65 countries, with world headquarters in Greensboro, North Carolina, and regional headquarters in Geneva and Hong Kong.

Job Posting:

Specialist - Integrated Partner Marketing

The Specialist of Integrated Partner Marketing plays a key role in supporting strong Brand connections that generate consumer demand within the evolving omni-channel retail environment. The primary responsibility is the throughput of Brand communication strategies and their tactical activation in the retail environment, both in-store and online. Establishing and developing key partnerships and relationships with Brand Marketing, Sales, Merchandising, Retailers (customer buyers/marketers/ecommerce), agencies and outside suppliers will be essential to success in this role.

Responsibilities:
  • Ensure brand and product communications are executed on time and on strategy through proactive relationships with internal account teams and key retailer contacts
  • Improve Brand omni-channel presence (in-store and on retailers' ecommerce websites) through collaboration with retailers on placement and implementation of marketing materials and messaging
  • Support creative development of demand-generating marketing materials (both in-store and online) aligned with Brand strategy as well as retailer requirements across point-of-sale, new product introductions, media plans, and seasonal initiatives
  • Collaborate with the Direct-to-Consumer (DTC) owned-retail team to fulfill the in-store marketing needs for owned retail channels including full-price stores, outlet stores, and pop-up/temporary stores
  • Assists the development and execution of trade show booths, including the coordination and monitoring of all materials
  • Supports the execution of ecommerce product videos to enhance product content and accelerate sales
•Assist in the management, budget, and approval of all fixture design initiatives, inclusive of production, distribution, and in-store implementation

•Works on special marketing projects as designated by the Sr Manager, Integrated Partner Marketing.

Leadership:
  • Excellent interpersonal skills with the demonstrated time-management skills
  • Ability to work in a fast-paced, changing environment while maintaining a critical eye to detail and an aptitude for creative design.
  • Excellent written and oral communication skills.
  • High level of initiative and good organizational skills.
  • Excellent problem-solving skills and be multi-tasked oriented.
Requirements:
  • High school diploma required. BS/BA degree required in Marketing, Management or Communications preferred.
  • Agency experience preferred, including exposure to media buying and planning
  • Digital experience preferred
Why Kontoor Brands?

At Kontoor, we offer a comprehensive benefit package to fit your lifestyle and our benefits are crafted with the same care as our products.

When our employees are healthy, secure and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family's needs - now and in the future. We offer resources to support your physical, emotional, social and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays and tuition reimbursement.

Our Kontoor D&I Mission

At Kontoor, we believe that D&I is a key enabler to a culture that empowers us to work with passion and confidence, shaping our brand and future.

Our Kontoor D&I Commitment
  • Create a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents
  • Ensure an equitable environment that attracts & promotes diverse workforce
  • Foster inclusivity, ensuring employees feel they can bring their whole selves to work

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