Digital Marketing Strategist

Beacon has an immediate opening for an experienced Digital Marketing Strategist. The ideal candidate will have well-rounded experience in marketing and business, coupled with strong people skills. The successful candidate must be able to collaborate directly with our customers to effectively develop custom online marketing strategies, and provide strong consultation, to maximize online visibility, reach qualified customers and ultimately optimize their ROI to meet sales and marketing goals. Our Strategists work closely with small and medium size customer accounts to fully understand business processes and goals, evaluate various technical and digital marketing options, then collaborate with them to develop and execute a more complete digital marketing strategy. Beacon is seeking candidates with strong marketing and business experience with using SEO, Paid Search, social media, and Google Analytics - not necessarily with deep technical experience with each (but it would be a plus).We are primarily seeking candidates that live in the Greensboro, NC area. We will only consider extremely strong candidates that live outside the area, but no relocation assistance will be available.The Digital Marketing Strategist willInteract directly with customers to tailor digital marketing and data collection solutions, then present insights & recommendationsProvide strategic multichannel campaign recommendations with an intermediate-level knowledge of both traditional and digital marketing techniques. Consult and partner with customers to define and develop digital marketing reporting and analysis based on key performance indicators (KPIs) and metrics to optimize product offerings, marketing campaigns, site content and functionality, and sales and marketing efforts.Work collaboratively with project managers and digital marketing analysts/specialists to execute marketing plans that reach our clients' business goals.Define and manage research and analysis to create data-driven insights about search engine visitor behavior from website data on traffic patterns, order volume, conversion funnel, navigation behavior, pathing, and product selection.Have knowledge of common digital marketing tools that facilitate SEO, Paid Advertising, Social Media Marketing, and associated analytics. Have experience with, and an understanding of, the capabilities of Google Analytics with respect to data collection and reporting to shape strategies, analyze performance, identify trends, and make actionable recommendations.Troubleshoot online marketing issues with visibility, customer activity/trends, data collection and reporting, then collaborate with developers and customers to resolve them.Proactively provide creative and innovative tactics, custom reports, marketing ideas, concepts, and designs to support customer goals and objectives, which includes staying current with industry news and trends.Assist Sales & Marketing by providing high-level analyses for prospective customers.Participate in web site development projects as a measurement and analytics expert, identifying reporting requirements, monitoring the reporting implementation, and evaluating post-launch metrics.Manage & facilitate positive relationships with customers and partners.Demonstrate strong and grounded verbal and written communication skills, with attention to detail.Drive business decision-making by educating and informing customers on web metrics -terminology, concepts, trends, insights, and recommendations.RequirementsDemonstrated business, marketing, and consultative experience with developing and managing online marketing strategies (ideally 3+ years)Demonstrated knowledge of the capabilities of SEO, Paid Search, Social Media Marketing, and Google Analytics, with respect to their individual and collective impact on business - and how to customize using all, or some, of these to drive desired results.Demonstrated knowledge and understanding of how digital marketing services integrate with, and impact, website design and analytics reporting.Strong, working familiarity with statistics, statistical concepts and applied analytics, gleaning insights from data, and making decisions based on data (preparing charts / reports for customers to support strategy)Ability to clearly communicate analysis findings, associated insights & recommendations to non-technical customers.Ability to work on numerous concurrent projects while still hitting deadlines (organizational and time management skills)Willingness to travel from time to time (short stays).Excellent organizational & time management skills Self-motivated, positive personality, solid work ethic with excellent people skills to thrive in a fast-paced, teaming environment.Confident with written & oral communication skills regarding customer managementProficient with Microsoft Office - Excel, Access, PowerPoint, Word to facilitate reporting and presentation needs.A Great Place to WorkSince 1998, Beacon has focused on providing high-quality web solutions for its customers and building a work environment that supports a great work/life balance. Consistently named as one of the best places to work, our employees enjoy flex-time schedules, a 50/50 hybrid work model, health club membership, casual work environment, a company-wide profit-sharing bonus program, 100% insurance coverage (health, dental, vision), 401(k) plan with a generous company match, 10 paid holidays which includes your "birthday holiday", an ample supply of PTO, semi-annual employee meetings so everyone is "in the know", bi-monthly trivia contests, and fun monthly social events. Community service is especially important to Beacon as well through our BeaconCares initiative - feeding hungry families, donating gifts for children during the holidays, raising money for the United Way and through Beacon's Weaving Hope mission to build preschools in Rwanda. And of course, we offer highly competitive compensation, as well as educational and travel opportunities. The Beacon team genuinely enjoys working together and helping its customers fully utilize web technology to maximize the growth of their businesses. If you meet the qualifications above and believe you would thrive in this environment, please check out our website and send us your resume. About BeaconFor over 25 years, Beacon shines as a nationally recognized, full-service web solutions firm through its comprehensive web design, digital marketing and web hosting services that focuses on Higher Education, Multi-Family Residential Property Management and Retail/Wholesale. The majority of Beacon's work is with colleges and universities around the country, with customers in nearly every U.S. State. We work together as a team to build stunning and highly effective websites, coupled with digital marketing and hosting services to drive admissions and student engagement. Our multi-family property services support hundreds of properties to market and fill open apartments for large-portfolio property management companies. Beacon has direct partnership arrangements with many industry leading technology companies, including Google (as one of the longest active Google Analytics Certified Partners in the US). Beacon is also recognized locally as one of the top managed IT services providers, with our staff monitoring and supporting desktops, servers, and networking of many companies primarily within the Triad. We are a tight-knit team of experts across a wide range of technical, creative, marketing, and professional skills that love working together to provide a direct and valuable impact on our customers. Entry level employees get firsthand experience with industry experts. Experienced employees expand and share their knowledge while making an immediate impact. Beacon is really all about teamwork, helping others use technology effectively and work/life balance.Compensation includes a competitive salary and full benefits. Interviews will be scheduled based on qualified resumes. Please, no walk-ins or phone callsNo Relocation Assistance available.