Product Marketing Manager, Crypto
2 months ago
About the team + role
As the Product Marketing Manager you’ll have a key role on the crypto marketing team in the way we connect with customers to drive growth across our Crypto products. In this role, you’ll be focused on informing and implementing a tactical roadmap of initiatives to help expand our crypto businesses and help support the launch of new products.
We are looking for a consumer product marketer who can build and launch marketing strategies that drive brand awareness and growth, as well as implement go-to-market strategies for some of our most innovative products alongside cross-functional teams from product management, creative, research, legal and more
The role is located in the office location(s) listed on this job description which will align with our in-office working environment. Please connect with your recruiter for more information regarding our in-office philosophy and expectations.
What you’ll do
Help build and execute the marketing strategies for Robinhood Crypto
Execute on go-to-market strategy Robinhood Crypto in the US, EU, and the Robinhood Wallet.
Partner with performance, lifecycle, creative, social, communication and our marketing agency to define and implement strategic growth initiatives
Craft end-to-end marketing campaigns that build relevance and excitement for the Robinhood brand in various markets
Create differentiated narratives with messaging that continuously improves with user feedback, testing, and a deep understanding of our target audience
Track and analyze the impact of the work with our target customers in partnership with product, benchmarking, legal, compliance, and policy teams
Be a strong customer champion, creative marketer, and problem solver
What you bring
Background in a consumer-facing product marketing role in tech (preferably in crypto/web3)
Ability to autonomously develop break-through marketing strategies
Capacity to break down complex concepts so that they’re simple, clear, and human
Strong relationship-building capabilities and ability to work cross-functionally
Data-driven approach to your work and decision-making
Qualitative analytical ability and familiarity with A/B testing
Thrives in a fast-paced environment with a bias towards action
Experience working in crypto/web3 industry preferred
What we offer
Market competitive and pay equity-focused compensation structure
100% paid health insurance for employees with 90% coverage for dependents
Annual lifestyle wallet for personal wellness, learning and development, and more
Lifetime maximum benefit for family forming and fertility benefits
Dedicated mental health support for employees and eligible dependents
Generous time away including company holidays, paid time off, sick time, parental leave, and more
Lively office environment with catered meals, fully stocked kitchens, and geo-specific commuter benefits
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