Marketing Coordinator

DetailsRoyal Truck Equipment is looking for a full-time Marketing Coordinator to join our team Our company has been a leader in the traffic safety industry for more than two decades, with a focus on building crash attenuator trucks (TMA trucks) that are used in highway construction to protect crews in work zones. What You'll Be DoingThis role will provide you with the opportunity to be involved in every aspect of marketing. You will support the Marketing Manager across all marketing functions including marketing strategy, competitive research, campaign planning, content creation, lead generation, and event planning.Essential FunctionsWrite content for all marketing mediums including web, social, press, email, and printCoordinate with the Marketing Manager to plan and execute multi-channel marketing campaignsGather data and prepare reports related to campaign performanceParticipate in the planning and execution of video shoots and photoshootsManage the company's social media presence, posting to LinkedIn and Facebook Perform industry and competitive market researchConduct SEO (search engine optimization) researchAssist with the planning and organizing for internal and external events including tradeshows, conferences, speaking engagements, and customer presentationsProcess all inbound leads generated through marketing channels by updating contact and account records in the CRM and then assigning the lead to the corresponding sales personAssist with aggregating product information and media assets needed for marketing materialsMaintain and update digital asset data (keywords, descriptions, etc.) in the digital asset management system (DAM)Educationand Experience1-3 years of prior work experience as a Marketing Coordinator, Marketing Associate, or similar roleInternship experience in lieu of working experience will be considered - new grads may applyDegree in Marketing, Communications, or related field is preferredSolid knowledge of traditional and digital marketing tools and methodsExperience with competitive and market researchExceptional communication skills, both oral and written, including grammar and proofreadingSolid organizational skills and able to work both independently and as part of a groupProven track record of working within timeframes and meeting deadlinesExperience with MS Office Suite and strong skills in Excel, PowerPoint, and WordFamiliarity with digital marketing and paid advertising is a plusExperience using CRM (customer relationship management) software is a plusOverviewRoyal Truck Equipment is looking for a full-time Marketing Coordinator to join our team Our company has been a leader in the traffic safety industry for more than two decades, with a focus on building crash attenuator trucks (TMA trucks) that are used in highway construction to protect crews in work zones. What You'll Be DoingThis role will provide you with the opportunity to be involved in every aspect of marketing. You will support the Marketing Manager across all marketing functions including marketing strategy, competitive research, campaign planning, content creation, lead generation, and event planning.