Associate Director of Digital Communications
3 weeks ago
This position requires a creative strategist to lead the Digital Communications team in developing engaging video content for NCAA digital platforms. The NCAA's Digital Communications team has a wide range of video and graphic production needs, and the ideal candidate should be able to work collaboratively with teammates to meet these requirements. They will manage a functional creative studio utilized by internal departments while creating content for external channels. The candidate must be adept at creating compelling social and digital content and content that clearly communicates the Association's messaging.
Job Responsibilities:
- Create (shoot and edit) compelling digital video content for NCAA external channels (social, web and email).
- Translate complex messaging into compelling video and audio content for various stakeholders.
- Manage live event productions by capturing content with various audiences and turning content quickly for multiple channels.
- Assist internal departments and external partners in promoting programs and initiatives through compelling video, audio, and graphic content.
- Manage the graphic designer and graphic content production for the communications digital department.
- Contribute to content storytelling through research, interviews, and other methods to highlight the student-athlete and elevate their voice.
- Synthesize current association priorities into compelling content for an intended audience.
- Maintain the NCAA's digital content strategy with authentic and engaging content and support broader plans and goals.
- Manage video and graphic content and process for the NCAA national office's social media, web, email, and YouTube campaigns.
- Build positive relationships with colleagues and external stakeholders (ex., schools, conferences, and other sports governing bodies).
- Lead and/or assist with feature storytelling opportunities at campuses and Championships across all three divisions.
- Other duties as assigned.
- Required: Bachelor's degree in communications, graphic design, marketing, digital design, or a related field.
- A minimum of 5 years of experience in video or digital content production, including demonstrated leadership in managing teams.
- Experience planning and leading live video productions from simple one-camera to multi-camera multi-subject.
- Expertise in digital platforms and asset management, with proficiency in project management tools like Sprout and Asana.
- Ability to effectively convert internal requests into concise, engaging content for specific audiences.
- Must have extensive experience creating and optimizing content for various social media platforms, with deep understanding of the technical and creative specifications.
- Must be current with digital trends, possess a quick learning capacity, and adapt to evolving technologies.
- Demonstrated competence in on-location videography, with a thorough understanding of the necessary equipment.
- Well-versed in college and professional sports dynamics, issues, and cultural aspects.
- Skilled in using Adobe Creative Cloud software, including Photoshop, Illustrator, InDesign, Premiere Pro, and others.
- Estimated travel required
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