Paid Search Specialist Needed

2 weeks ago


Glenview, United States Children's Land Full time

Job Description

Job Description

Childrensland.com is a prominent daycare chain with 11 locations closely clustered, on the lookout for a Paid Search Specialist who brings exceptional technical expertise, especially in Google Analytics, to spearhead our AdWords and Meta advertising efforts. This role demands a meticulous individual capable of navigating the intricacies of advertising multiple locations effectively, employing manual bidding strategies to optimize each campaign's performance meticulously. Key Responsibilities: Advanced Google AdWords and Analytics Utilization: • Leverage Google Analytics to its fullest, extracting detailed insights to inform our paid search strategies, ensuring a data-driven approach to optimize ad spend and ROI. • Set up and monitor custom dashboards and reports to track ad performance metrics, user behavior, and conversion tracking specific to each daycare location. Technical Proficiency in Campaign Management: • Manage, optimize, and scale our paid search campaigns on Google AdWords and Meta, demonstrating a robust understanding of platform-specific nuances and advanced targeting techniques. • Employ manual bidding strategies with precision to control costs while maximizing ad visibility and conversion rates. Multi-Location Advertising Strategy: • Craft and execute distinct, location-based advertising campaigns that consider the proximity of our daycare centers, ensuring targeted and effective reach to potential clients. • Use geo-targeting and demographic segmentation to deliver personalized ad experiences, enhancing engagement and lead generation. Ongoing Optimization and Reporting: • Conduct regular A/B testing for ad copy, landing pages, and bidding strategies to continually refine and improve campaign performance. • Deliver comprehensive performance analysis reports, providing actionable insights and recommendations for future campaign adjustments

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