Marketing & PR Manager ViewPoint

2 weeks ago


Austin, United States Viewpoint Full time

This role offers a great opportunity for a skilled and dynamic Marketing & PR Manager to join a growing business and drive the entire marketing spectrum. This is a newly created role and the Marketing Manager will be an integral part of the organization’s expansion; using their expertise to drive marketing efforts across diverse platforms while making a significant impact on the brand’s growth and success. Company offers a nice work environment and prioritizes work/life balance.

Essential Duties and Responsibilities

To perform this job successfully, the individual must be able to perform the following duties and responsibilities:

Develop, design, execute, and monitor marketing and promotional strategies to support company growth

Define a clear an executable plan for marketing content and social media marketing, including LinkedIn

Develop, protect, and maintain a successful public image and brand persona for sustainable advantage against our competitors and attract prospective customers and business partners

Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies

Develop and maintain reporting and analytics of our marketing strategy; create forecast models that will determine the targets by which the team will measure performance and will partner with leadership on to make recommendations on strategy

Collaborate with teams to develop successful strategies and campaigns designed to attract new customers (leads) and retain and grow business with current clientele

Ensure alignment of all marketing and advertising activities with company core values and objectives, and consistency of best-in-class customer experience and messaging throughout all offerings and services

Messaging and value proposition refinement

Sales support, enablement, and collateral development

Content creation and curation for social media

Performance Analysis Marketing

SEO and non-paid search optimization

PR/Media Relations

Internal communications

External/Investor communications

Event support & management

Act as RO / VPE Brand Ambassador

Website messaging and management

Other projects and duties as assigned

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