Marketing & PR Manager ViewPoint
2 weeks ago
This role offers a great opportunity for a skilled and dynamic Marketing & PR Manager to join a growing business and drive the entire marketing spectrum. This is a newly created role and the Marketing Manager will be an integral part of the organization’s expansion; using their expertise to drive marketing efforts across diverse platforms while making a significant impact on the brand’s growth and success. Company offers a nice work environment and prioritizes work/life balance.
Essential Duties and Responsibilities
To perform this job successfully, the individual must be able to perform the following duties and responsibilities:
Develop, design, execute, and monitor marketing and promotional strategies to support company growth
Define a clear an executable plan for marketing content and social media marketing, including LinkedIn
Develop, protect, and maintain a successful public image and brand persona for sustainable advantage against our competitors and attract prospective customers and business partners
Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies
Develop and maintain reporting and analytics of our marketing strategy; create forecast models that will determine the targets by which the team will measure performance and will partner with leadership on to make recommendations on strategy
Collaborate with teams to develop successful strategies and campaigns designed to attract new customers (leads) and retain and grow business with current clientele
Ensure alignment of all marketing and advertising activities with company core values and objectives, and consistency of best-in-class customer experience and messaging throughout all offerings and services
Messaging and value proposition refinement
Sales support, enablement, and collateral development
Content creation and curation for social media
Performance Analysis Marketing
SEO and non-paid search optimization
PR/Media Relations
Internal communications
External/Investor communications
Event support & management
Act as RO / VPE Brand Ambassador
Website messaging and management
Other projects and duties as assigned
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