Marketing Manager 2

2 weeks ago


Short Hills, United States Softpath System Full time

Summary: Client is currently seeking an Associate Manager, Performance Marketing to join our Performance Marketing team in Client's Corporate Marketing org. This is a unique opportunity to support our high growth eCommerce business, focused on Home Entertainment & Home Appliances categories. You will partner with our Performance Marketing Lead and be responsible for managing and growing our paid marketing channels to achieve maximum revenue at optimal KPIs and ROAS.

Responsibilities:

Partner with the Performance Marketing Lead to oversee Google Shopping Ads (PLA), Paid Social, Display, Affiliate Content, Retargeting and other paid media campaigns focused on generating eCommerce revenue against strict ROAS & Traffic goals. Continuously evaluate daily performance by campaign, ad type, creative test to aggressively optimize media through external agency and vendor management. Partner with Category Managers to prioritize promotions, offers & business needs to inform marketing planning Accurately project revenue, spend & other metrics by Product Category for channels. Continuously test new creative, offers, ad formats, landing pages within existing programs, while documenting learnings and the testing roadmap. Collaborate with the Big Data team for data & reporting needs, including: Ensuring data hygiene and driving thought leadership on marketing data architecture; Creating standardized data dashboards for internal and agency visibility; Evangelizing for self-serve data capabilities to enable daily optimization insights and monitoring. Partner with HQ marketing teams to ensure global best practices are being followed and execute ad hoc strategic projects and campaigns. Partner with category Demand Generation teams to reconcile media activity across the org, standardize measurement and tracking, and evangelize S.com objectives.

Requirements:

3-4+ years' experience directly managing digital performance media channels, focused on PLA, Paid Social, Paid Search & Retargeting. Strong history of managing tactical and strategic direct-response media objectives in a digital-first organization. Experience with SEO & mobile app marketing a plus. Excellent analytical skills, including proficiency in using web and data analytic tools (Google Analytics, Tableau), excel pivot tables and basic functions for maintaining and creating reports Comfortable navigating a complex organization and building cross-functional relationships. Expertise in ad operations, including pixel & tagging management, Adobe/Google Analytics tagging conventions & product feed management.

Compensation: The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate's qualifications, skills, competencies, competencies, experience, location and end client requirements).

Benefits and Ancillaries: Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee. #J-18808-Ljbffr



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