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Sr. Director, E-Commerce
3 months ago
Jacksonville, Florida, United States (Hybrid)
About VENUS
VENUS is a leader in stylish, on-trend designs in women’s clothing, swimwear and lingerie. Founded in 1982, the Florida-based brand pioneered swim separates and continues to drive newness in fit, fabric and design across all categories. Made for everybody, the collection is offered in a full range of sizes from 2-24. VENUS is committed to inclusivity, as well as socially- and environmentally-responsible business practices that positively impact both people and the planet.
About the Position
As the Sr. Director of E-commerce, you'll be the architect of our online strategy and future success. You'll spearhead strategic initiatives across our Shopify platform, while championing a data-driven approach to solidify Venus Fashion's position in the market. Your leadership will be instrumental in crafting a frictionless, personalized customer journey that fosters brand loyalty and unlocks a sustainable path to growth.
Responsibilities
Own the strategy and optimization of our e-commerce channel, leveraging expertise in eCRM, loyalty programs, site merchandising, CRO, and personalization efforts to drive profitability and long-term sustainability.
Craft a visionary roadmap to guide our digital transformation across customer touchpoints, ensuring every initiative strengthens our market position and lays the foundation for future growth.
Foster a collaborative environment, working hand-in-hand with Marketing, Product, Data, Operations, and Technology teams to achieve shared goals of customer acquisition, retention, and efficient operations.
Champion continuous improvement in e-commerce practices – from brainstorming innovative concepts to meticulously planning, implementing, and executing them with key stakeholders, all while maintaining a focus on positive ROI.
Oversee the development and optimization of eCRM, loyalty programs, and personalization strategies to deepen customer engagement, drive repeat purchases, and maximize the value of each customer.
Become the architect of an exceptional online storefront, wielding merchandise curation, content creation, and product listing optimization (content, imagery, pricing, descriptions) to create a user-friendly and conversion-focused experience.
Orchestrate the promotional calendar, meticulously crafting strategic campaigns and promotions that deliver strong sales performance and contribute significantly to overall profit margins.
Lead the charge in optimizing our website, ensuring an intuitive and captivating user experience that fosters profitable customer interactions.
Other duties may be assigned.
Qualifications
Shopify platform experience is highly preferred.
10+ years of experience in Direct-to-Consumer E-commerce, with a proven track record of optimizing and stabilizing e-commerce operations.
Deep expertise across the e-commerce landscape – CRM, customer retention, CRO, SEO, and experience with managing a private label credit card and/or non-card loyalty program a plus.
A data-driven leader, comfortable driving Action from Insight and making decisions rooted in data.
Exceptional organizational skills, a proven ability to manage multiple priorities, and a relentless pursuit of meeting deadlines are a must.
Strong leadership and team management skills, with a focus on building collaborative teams focused on achieving operational excellence and future growth goals.
Outstanding communication and interpersonal skills to foster seamless collaboration across departments.
Detail-oriented with a strong focus on process improvement and exceeding performance targets.
Strong problem-solving skills, as well as good planning, time management and organizational proficiencies.
Education & Experience
Bachelor’s Degree in Marketing, or related field, and a minimum of 10+ years of related experience, with a minimum of 5+ years of experience leading teams.
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