Field Marketing Specialist

3 weeks ago

Houston, United States Westland Real Estate Group Full time

Company Overview: Established in 1977, Westland Real Estate Group is a privately owned Property Management company that manages and owns their own Real Estate portfolio responsibly. Our real estate portfolio consists of both Commercial and Residential with Residential having over 30,000 units spread out through Southern CA, Las Vegas, NV, Fort Worth, TX and San Antonio, TX.

Westland is headquartered in Long Beach, CA and believes in continually growing and expanding the Westland family while providing high-quality service and making a positive impact on each community we serve. Our company values are Family, Opportunity, Commitment and Results. Come and join the Westland team where growth is key

Job Summary: Field marketing specialists are responsible for executing property-specific marketing plans and promoting and implement marketing-supported products and services to help properties generate leads, leases, and grow occupancy. To ensure that these products and services are correctly implemented and utilized, the associate in this position serves as the liaison between properties and marketing management to resolve implementation issues and promote company-provided guidelines and procedures.

Responsibilities: Field marketing specialists take ownership of day-to-day project management duties to ensure that the most effective tactics are being employed to achieve the targeted property’s goals. They are also the drivers in planning and implementing major promotional activities for pre-leasing, grand opening, or resident appreciation events. Additionally, the field marketing coordinator assists with business development efforts to provide Westland with exposure to new client audiences. Liaise with regional marketing managers to develop and implement strategic marketing initiatives that generate optimum traffic and leasing performance for targeted properties Travel to and work with on-site teams to execute marketing tactics and strategies, and to identify any opportunities for refinement or improvement Monitor project timelines and engage internal and external resources to ensure that projects are completed on time and according to quality standards Serve as the communication point person between properties and the property team to ensure the efficient and effective management of marketing projects Assist in researching new business opportunities, and in producing and distributing marketing and business development materials Track key performance indicators for specific marketing activities at targeted properties, and make recommendations for improving marketing metrics Manage project budgets Assist in the planning and execution of national meetings including presenting to train nationally on marketing and leasing subjects Create, coordinate, market and oversee major property events and activities

Skills and Qualifications: Bachelor’s degree in marketing, advertising, communications, public relations, journalism, English, or a related field At least two years of multifamily experience Broad understanding of effective marketing tactics and strategies in the branding, print, and digital realms Knowledge of advertising options, and when to consider each option for strategic communication efforts Exemplary project management, time management, organization, creative, and communication skills Strong attention to detail and the ability to multitask on multiple projects, while consistently meeting deadlines Demonstrated ability to collaborate with internal and external teams across disciplines and locations Proficiency with: Yardi, Rent Café, and other multifamily management systems, software, and addons Microsoft Office Suite, Google Docs/Sheets Willingness to travel to targeted properties Extroverted and outgoing personality, comfortable engaging with others 1:1 and in groups Intermediate knowledge of SEO/SEM Demonstrable social networking experience and social analytics tools knowledge and knowledge of online marketing and a good understanding of major marketing channels Skilled in the use of Facebook, Twitter, Instagram, YouTube, Yelp, Pinterest, Google+, and associated social media management software Benefits:

Westland takes pride in its team members and proudly offers the following benefits: Medical (dependent coverage options as well) Dental (dependent coverage options as well) Vision (dependent coverage options as well) Life Insurances (dependent coverage options as well) Short Term Disability Insurance Long Term Disability Insurance 401K with employer matching 6 Sick Days a year 10 Vacation Days a year to start Paid Holidays Rent Discounts and More This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee.

Duties, responsibilities, and activities may change or new ones may be assigned at any time with or without notice.

Westland Real Estate Group is an equal opportunity employer

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