Marketing and Communications Manager

3 weeks ago

Baton Rouge, United States CareerBuilder Full time

Marketing Manager Job Description
Knock Knock Children's Museum (KKCM) is looking for a highly qualified Marketing and Communications Manager. This individual will contribute to existing marketing programs while assisting with the development of new initiatives aligned with Knock Knock's mission and goals. The ideal candidate will have prior experience with a wide range of marketing and communications functions, including advertising, branding, digital marketing, social media, graphic design, website management, marketing analytics, and event planning and execution. The Marketing and Communications Manager will report directly to the Executive Director and must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines.

Objectives of this Role

Help develop and implement Knock Knock's brand strategy and marketing initiatives.

Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and message.

Expand general public awareness of KKCM's offerings and programs to grow membership and increase admission, donations, and community partnerships using an array of communications platforms and strategies.

Responsibilities

Work with all departments to help develop and execute an annual marketing and communications plan.

Manage the museum website.

Provide day-to-day support for ongoing marketing and promotional needs.

Develop and execute a marketing and communication strategy to drive attendance, membership, and mission objectives.

Develop creative content including video segments across all digital platforms.

Maintain overall marketing calendar and social media calendar.

Draft and send mass emails and newsletters using email marketing software.

Manage the creation of museum marketing collateral, signage, external program graphics, and videos in coordination with KKCM Development and Learning Innovation teams.

Prepare marketing activity reports and metrics for measuring program success.

Help ensure consistent branding and messaging throughout all external and internal communications.

Help develop and maintain photography and video libraries.

Support KKCM special event planning and set-up.

Skills and Qualifications

Bachelor's degree in marketing, advertising, or communications

Excellent writing, communication, and presentation skills

Past work experience as a marketing coordinator or similar role

Knowledge of traditional and digital marketing, social media marketing, and video production

Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint

Experience in website management, particularly WordPress

Experience in using social media platforms including Facebook, Instagram, and TikTok

Experience in graphic design using Adobe Creative Suite or similar graphic design software

Experience with research using data analytics software

Past experience in event planning and execution, a plus

About Knock Knock Children's Museum: Knock Knock Children's Museum is comprised of hands-on, interactive exhibits called "Learning Zones." Anchored in research and evidence-based practices addressing all areas of development, the "Learning Zones" are designed to create teachable moments that will connect children's everyday experiences to learning. Knock Knock's focus is on the development of the whole child to increase early literacy skills (reading, writing, listening, and speaking) while expanding knowledge and raising interest in STEAM (science, technology, engineering, art, and math) subjects and careers, especially among children from under-served and under-represented populations. Knock Knock is specifically committed to taking action to combat race and gender bias and discrimination.

Knock Knock is committed to fostering an inclusive environment that encourages and values diversity in its staff, the board of trustees, supporters, volunteers, audience, collections, exhibitions, and programming. Diversity/IDEA enhances the institution's engagement with an increasingly broad spectrum of participants and strengthens relationships within our community and beyond.

This position is open until filled. Knock Knock Children's Museum is an Equal Opportunity Employer

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