Welder 2nd Shift ajc

3 weeks ago


Milwaukee, United States Argus Technical Services Full time

Job Purpose:Serves clients by planning and directing online advertising campaigns.Duties: Determines online advertising campaign requirements by utilizing product or service knowledge, understanding of the interactive web environment, marketing research, media capabilities, and audience characteristics. Identifies current and future online customer service requirements by establishing rapport with potential and actual web-using customers and other persons in a position to understand customer requirements. Develops advertising budget by conferring with agency artists, codewriters, graphic designers, copywriters, photographers, and other media-production specialists to select media and estimate costs. Obtains client acceptance by developing an online campaign strategy; preparing and presenting proposals, concepts, storyboards, and other copy, print, and onscreen mock-ups. Guides advertising production by coordinating marketing research, copywriting, art layout, media time and site design, special display, and promotional items. Implements advertising campaigns by negotiating screen space; authorizing contracts. Evaluates, adjusts, and redirects advertising campaigns by studying and analyzing sales results, demographics, customer satisfaction surveys, and other market research information. Maintains client confidence and protects advertising operations by keeping information confidential. Provides account information by answering questions and requests. Prepares reports by collecting, analyzing, and summarizing information and trends. Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies. Contributes to agency effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives. Contributes to agency team effort by accomplishing related results as needed.Skills/Qualifications:On-line Advertising Sales, Advertising Plan, Client Relationships, Developing Budgets, Account Services, Project Management, Direct Marketing, Marketing Strategy, Marketing Research, Creative Services, Productivity



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