Customer Insights Specialist

1 month ago

Grand Rapids, United States Meijer Full time

As a family company, we serve people and communities. When you work at Meijer, you're provided with career and community opportunities centered around leadership, personal growth and development. Consider joining our family - take care of your career and your community

Meijer Rewards

  • Weekly pay
  • Scheduling flexibility
  • Paid parental leave
  • Paid education assistance
  • Team member discount
  • Development programs for advancement and career growth
Please review the job profile below and apply today

*Hybrid Schedule offered: Monday-Wednesday in-office, Thursday-Friday flexible/remote days.*

As part of the Voice of Customer department, the Insights team plays a key role in infusing customer insights into business strategy, marketing, innovation, and experience development. This position is responsible for collaborating with business partners and members of the team in gathering, interpreting and presenting customer insights across the business. Responsible for developing and programming customer surveys and other studies, using analytic principles to interpret results and combining results across multiple platforms to develop timely and actionable insights for business customers. Combines a passion for customers with an analytic approach to examining problems and identifying areas of opportunity.

What You'll be Doing:
  • Leads or assists in the development and execution of learning plans for ad hoc and ongoing customer research to understand and promote the voice of the customer and achieve business objectives.
  • Applies expertise in the design, analysis, interpretation and application of consumer research to draw out insights and drivers of business performance.
  • Functions as a consumer insight consultant to key business partners - seeking first to understand their business needs in relation to corporate strategy, then recommend an approach to facilitate success through deeper insights and understanding of consumer, shopper and market dynamics.
  • Contributes to strategic brand/business/category assessments and planning, including category performance, opportunity assessment, and shopper segmentation.
  • Informs ongoing brand tracking, trend watching, competitive intelligence, and consumer perception studies.
  • Maintains an active pulse on customer metrics such as overall satisfaction and NPS, as well as internally developed experience metrics across the customer journey.
  • Builds intuitive presentations and reports that help transform voice of customer data into easy to understand and actionable insights.
  • Performs qualitative customer research, including focus group moderation, customer interviews and intercepts, textual analysis, and in-store ethnography.
  • Continuously learns and applies new tools and technologies to interpret customer feedback.
  • Executes day-to-day project management for ongoing research efforts.
  • Keeps customers at the center of analytic approach, analysis and solutions and partners with cross functional teams to drive customer centered focus at Meijer
  • This job profile is not meant to be all inclusive of the responsibilities of this position; may perform other duties as assigned or required.
What You Bring with You (Qualifications):
  • Bachelor's Degree in business, marketing, psychology, social sciences, or related field. Master's Degree is preferred.
  • 3-5 years of experience in Customer Insights, Voice of Customer, Market Research, Marketing, Innovation, UX Research, or related field.
  • Previous CPG, merchandising, and/or retail experience is a plus.
  • Experience with a wide array of research methods including, but not limited to, surveys, focus groups, IDIs, panels, online diaries, shop-alongs, store intercepts, ideation, NPD, shelf testing, store format evaluation.
  • Experience tailoring communications to different audiences and communicating to multiple brand leadership, cross-functional team members, agency and retail partners, etc.
  • Can effectively design and manage multi-phased/complex customer insights engagements.
  • Comfortable leading in-person, qualitative research.
  • Understanding of consumer insight techniques, sampling, statistical significance, mathematical modeling, and data visualization approaches.
  • Strong base of analytical skills to assess, interpret and translate from multiple data sources into actionable shopper/category insights.
  • Experience with advanced analytics tools such as in PowerBI, Tableau, Displayr, SPSS, Q, or SAS is valuable. Ability to learn company systems and tools is required.
  • Effective creative problem-solving skills
  • Enjoys working in a fast-paced, innovative environment.
  • Imaginative, enthusiastic and courageous, comfortable with change.
  • Actively curious about what drives an exceptional customer experience.

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