Marketing Manager
3 weeks ago
Embrace® provides software solutions to over 1,100 school districts across eight states,
enabling educators to spend less time on paperwork, and more time where it matters - in the classroom.
We are committed to providing high quality, easy-to-use software for managing IEP and 504 plans, documenting intervention plans, monitoring services and reimbursement, and evaluating staff.
The
Marketing Manager – Embrace®
is an exciting opportunity to play a strategic role in the growth of Embrace® as we transition from a regional brand to a nationally recognized leader in the Special Education Management Software industry. In this role, you will proactively develop and implement marketing strategies to develop inbound and outbound leads with both internal and external resources and vendors. This position will play a key role in driving and accelerating our growth initiatives.
Job Responsibilities:
Leads and directs the company’s marketing efforts, including print material, digital efforts, trade show displays, and inbound and outbound lead generation.
Collaborate with cross-functional teams to develop and execute key messaging and content creation through various marketing channels, including email, web, social, direct mail, etc.
Develop programs to gather online reviews and customer testimonials
Develop programs to generate customer referrals
Assist in development of responses to RFPs
Build comprehensive marketing programs to grow brand awareness and increase customer engagement on digital platforms
Responsible for producing valuable content for the company’s online presence
Conduct general market research to keep abreast of trends and competitor’s marketing movements
Develop and manage process for quantifying the cost-effectiveness of executed programs
Identify, prioritize, and execute marketing initiatives with the most significant impact on our growth objectives
Monitor and analyze marketing performance metrics to track the effectiveness of campaigns and make data-driven decisions.
Gather customer and market insights to inform outreach strategies, improve messaging, increase customer conversions, and generate more qualified leads
Responsible for maintaining and organizing all content on the internal and external marketing platforms
Lead weekly marketing meeting
Additional duties as assigned
Qualifications:
Bachelor’s degree, or equivalent experience, in Marketing or Communications
Minimum of 3-5 years of Marketing Experience
Excellent time management and problem-solving skills
Exceptional organization and interpersonal skills
Excellent verbal and written communication skills
Excellent leadership and interpersonal skills
Skills in analytical and creative thinking
Current with online marketing techniques and best practices
Self-motivated and driven to achieve results
Skilled in working with a team or on your own
Proficient in:
Adobe Creative Suite
Wordpress or other common CMS
Microsoft Office (Word, Excel, PowerPoint)
Experience using a CRM (HubSpot is a bonus)
Embrace Benefits:
100% company paid health, vision, dental, and disability insurance for employee
401k with 4% employer-contribution
Monthly internet stipend
Generous PTO with yearly roll over of unused days
Remote work environment
Company provided equipment
Schedule:
Monday to Friday, 7:30am – 4:30pm (Central Time)
Preferred candidate is located in St. Louis/ Metro East, IL area.
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