Marketing Assistant

4 weeks ago

Berkeley, United States Backroads Full time

To support our continuing business growth, Backroads is looking for a strong communicator who can wear many hats to help our cross-functional Marketing team stay on top of print, digital and branded gear production deadlines. We are looking for an accountability maven who is comfortable working in a fast-paced environment of continuous change while proactively addressing issues coming down the line.

Our ideal candidate is digitally savvy with prior experience in spreadsheets, drag and drop cloud-based tools (Salesforce Marketing Cloud, Google Analytics, etc.) and administrative interfaces. You should have a passion for the web and travel, be able to move seamlessly between various projects and assignments across the marketing organization, and work collaboratively as part of a team. Were looking for your can do attitude and attention to detail to help us meet the multi-faceted demands of our business.


Responsibilities:
This individual reports to the VP Marketing supporting a variety of projects based on the business needs, including content management, website updates, performance marketing, press, partnerships, and branded gear. The Marketing Assistant will also support the team to ensure successful implementation of exciting Web site developments that are in the works.

MAJOR DUTIES AND RESPONSIBILITIES:

General Marketing:

  • Act as a marketing liaison for multi-departmental projects to ensure that individual contributors (within and outside of Marketing) get timely response/resolution

  • Review and flag overdue tickets and tasks in the Marketing Service Desk (Jira), picking up or advancing tasks where appropriate

  • Support team to proactively clear through roadblocks and/or escalate problem solving to ensure timely project completion

  • Provide weekly status reports to VP Marketing for all ongoing projects

Projects & Responsibilities:

  • Support Web team with site audits and content updates

  • Support Content teams to:

  • track status of Trip Changes, Travel Planners, Prospective Guest Itineraries and policy updates;

  • Audit reports to identify missing links or errors;

  • Transfer content into Drupal or CMS

  • Prepare capacity reports for email and social media planning

  • Audit pre- and post-trip hotel lists, transportation links, etc., in Travel Planners

  • Support Press & Partnerships to gather information and internal approvals for press releases, follow up on collaborative marketing efforts and update partner logos and offers on the BR Marketplace

  • Coordinate timeline for BR Gear ordering to ensure all tasks are completed.

  • Support CRM team to test email content, links and tracking; update catalog inquiry and collateral materials inventory

  • Monitor Marketing Service Desk tickets for timely follow up, question resolution and completion

  • Maintain collection of Web photos, track photo credits and stock usage.

  • Support Performance Marketing to launch new advertising partnerships and campaigns

Qualifications:

  • 2 to 3 years' experience in a professional office environment, preferably in a marketing operations or creative project coordination capacity

  • Strong detail-orientation

  • Familiarity with technology and websites/digital marketing

  • Software: Microsoft 365, Excel ; Jira/Confluence, Google Analytics, Go Live, Photoshop, Image Ready, html, Acrobat - desired

  • Experience with Web analytics and reporting is a plus

  • Self-starter with ability to shift effortlessly between multiple projects and work cross-functionally in a fast-paced environment

  • Excellent verbal, written, and interpersonal communications skills

  • Enthusiastic team player

About Backroads:

At Backroads were passionate about connecting our guests with so many of the most beautiful places in the world. We use our four-plus decades of expertise to create exceptional biking, hiking, and multi-adventure trips in over 50 countries for people wanting a deeper and richer travel experience. We travel on land as well as by small luxury ships on active river and ocean cruises. Our trips are for all ages including dedicated itineraries just for families. We are known for our unwavering attention to quality. We have a dynamic work environment and a strong company culture.

Why Backroads:

At Backroads, we value every single member of our staff, and were proud to offer a dynamic work environment that enables growth. Your colleagues will be some of the most dedicated, competent, active, and fun people you will ever meet. A job at Backroads is unlike any other job you will ever have you will be challenged, you will be inspired, and you will be gratified. No matter what you do here, you will be part of something that makes us all proud delivering authentic, enriching, and often profoundly life-changing experiences. On top of all that, we have some pretty great benefits and perks:

  • Comprehensive medical, dental, and vision insurance
  • 401(k) with company match, flex plan, and parental leave
  • Generous paid time off, 8 paid holidays, and additional time off to go on Backroads trips
  • Complimentary trips and trip discounts for employees, and trip discounts for employees friends and family
  • Outdoor industry discounts and deals
  • Alternative commuter incentives for biking, walking, carpooling, or using public transportation to get to work
  • Wellness programs and regular lunchtime bike rides and yoga
Backroads is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Salary Ranges: $25.00 - $28.85

Our office roles are onsite in our Berkeley headquarters, unless specifically noted as 'available for remote'. We do allow one work-from-home day a week, as well as one work-from-anywhere week per year. This pay range is intended for in-person work in our Berkeley, CA headquarters. Pay ranges for remote-eligible roles will be subject to adjustment based on the geolocation of the employee.

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