Product Marketing Manager, Developer

7 days ago

San Francisco, United States Stripe Full time
Who we are
About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world's largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About the team

Define the future of developer experience and connect our products with developers.

Our Product Marketing team's mission is to generate customer insights that inform Stripe's product strategy, lead go-to-market for our suite of products, and create and execute campaigns to drive product growth. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation and Campaigns to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch.
What you'll do
  • Be ambitious. You are eager to make an impact at Stripe. You will take developer marketing from zero to one, and are excited about building this function from the ground up. You thrive in a fast-moving, dynamic, hyper-growth environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right
  • Be a storyteller. You have deep empathy for developers and are able to communicate with and engage them, differentiating Stripe.
  • Lead with data. You like working with data and insights and pair that with your passion for users to generate balanced and thoughtful points of view for how to take our products to market and iterate
  • Keep things organized. You are able to manage highly interdependent, complex projects and keep various workstreams on track
  • Act as a team player. Product Marketers collaborate across nearly every team at Stripe. You are able to work with a range of disciplines to execute on your work
Responsibilities
  • Developer go-to-market strategy: Craft our go-to-market strategy to grow our developer audience and drive adoption of developer products. This includes mapping the developer marketing funnel, conducting research to deeply understand the developer persona across both startups and enterprise customers, establishing success metrics, using data to inform your point of view, and determining optimal channels and content
  • Positioning and messaging: Craft compelling product narratives and value propositions for our developer offerings that differentiates the Stripe developer experience. Drive messaging consistency across all channels and iterate based on developer feedback
  • Go-to-market execution: Implement your GTM plan by partnering with Product, Developer Relations, Engineering, Communications, Design, and Marketing teams to launch new developer-centric features and programs across various channels, driving product adoption and increasing developer brand sentiment
  • Content creation: Create developer-focused marketing collateral (e.g., social media, demos, blogs, landing pages) and partner with Developer Relations to create technical and community content (e.g., webinars, guides, events)
  • Sales and partner enablement: Work with solutions architects, technical account managers, and partner marketing teams to create developer-specific training strategies and plans
  • Serve as the voice of the developer: Ensure that developer insights and feedback collected via marketing and sales channels are synthesized and shared internally to influence our developer product roadmap
Who you are

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
  • 10+ years of total work experience that can span product marketing, product management, developer relations, engineering, solutions architecture, or communications
  • 3+ years of marketing or go-to-market experience, with a strong preference for candidates with experience working in B2B settings
  • Excellent verbal and written communication skills, with experience translating technical features into benefits for a technical audience
  • Strong project management skills, with an ability to keep multiple worksteams and partners in sync on timelines and what's needed to succeed
Preferred qualifications
  • Deep understanding of developers and technical buyer needs and preferences
  • Experience in the financial services, software or technology industry
  • Knowledge of and familiarity with developer products and tools

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