Product Marketing Manager

2 weeks ago


San Francisco, United States META Full time

Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click "Apply to Job" online on this web page.Product Marketing Manager ResponsibilitiesWork with Marketing Insights and Data Science to generate break-through quantitative, qualitative, and competitive insights.Build strong product positioning, clear narratives, and drive influence across the WhatsApp core consumer product to ensure we are delivering consumer value and driving understanding.Drive go-tomarket plans working closely with cross-functional teams to determine effective launch strategy and communications sequencing.Collaborate with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive consumer awareness, adoption and long-term engagement.Understand the WhatsApp Consumer and their connection with the product to drive meaningful new product/feature adoption and greater engagement.Minimum QualificationsRequires a Master's degree in Market Research, Business, Communications, or a related field (foreign equivalent accepted) and 12 months of experience in the job offered or in a related occupation.Experience must include 1 year involving the following:1. Launching and scaling consumer apps, products, or services for global consumer brands2. Developing and driving analytically rigorous online and offline marketing campaigns3. Working closely with product and design teams in the product development process4. Consumer product marketing, consumer marketing, or product management5. Product launches and consumer campaigns6. Working in technology, startups, or consumer mobile app space7. Working as a Product Marketing Manager on a tech product that impacts consumers8. Conducting market sizing and regression analysis, AND9. Developing overall positioning and branding with assets such as product one pagers, case studies, websites, and product videos to create product awareness.



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