Marketing Technology Strategist

2 weeks ago

Chicago, United States National Louis University Full time
Marketing Technology Strategist (MarTech) ID 2024-1390 Job Locations US-IL-Chicago Category Marketing/Communications Position Type Staff (Full-Time) Overview

Who We Are:

National Louis is a 135+ year old university that has been grounded in the values of innovation, access, excellence, and equity from its inception. As an institution, we believe in providing access to educational opportunity and that education is our greatest lever for social and economic mobility. We are a student-focused community that is committed to continuous improvement and superior student service. We believe that through education we are able to empower change and build healthy communities. Our hard-working community is based on collaboration and respect for all team members and students.

What We Offer:

At National Louis University, we offer our employees an innovative environment to work together and inspire the ideas that will make an impact. As our external environment changes, our employees are provided the opportunities and tools needed to grow both personally and professionally to remain successful. NLU employees and dependents are offered a wide range of benefits, including but not limited to, Health Insurance benefits, Retirement benefits, Paid Time Off and Educational Benefits.

What You Will Do:

NLU is combining high tech with high-touch to deliver a responsive message to prospective students and active applicants and we are looking for a high performing MarTech manger to join the NLU marketing team. As Sr. Manager, MarTech Performance, you will manage and optimize the Marketing Technology stack for NLU. Your stack manages multimillion dollar spend and delivers Campaign management, Marketing automation, customer acquisition, SEO, organic & paid digital impressions along with consumer insights having the privacy needed for Higher Education. You'll work to understand what data we need to drive KPIs across Acquisition, Activation, Engagement and Retention. You'll meet those needs by building or extending MarTech capabilities with the help of product, engineering, data engineering and data science teams

Essential Responsibilities
  • Rationalize and maintain our MarTech integration of Salesforce, Mogli SMS, Pardot Account Engagement and Mainstay Chatbot
  • Execute and drive campaigns that align with our consumer lifecycle contact strategies while owning the associated email planning, design, coding, testing, reporting, analysis, and database management responsibilities
  • Build, initiate and review reports in Power BI Analytics, email platform, and other systems as assigned to determine success for each campaign
  • Compile and interpret data to allow for real-time marketing responsiveness and agility and own monthly marketing reporting deck and analysis with take a ways and recommended action items
  • Partner with other internal departments to obtain additional data and context not provided through existing tools; analyze results and make business recommendations based on results
  • Initiate email test scenarios and identify criteria to determine under which circumstances such testing should take place; create and maintain test/benchmark database
  • Assess ROI and scalability of local and national email marketing campaigns; make recommendations based on results
  • Serve as the strategic business partner and primary POC for the business to ensure we leverage system capabilities
Qualifications
  • Bachelor degree, highly preferred. May be willing to accept Associate or other degree depending on level of experience and expertise in the field (significant work experience in Marketing Technology required for those applying without a bachelor's degree)
  • Minimum of 3 years of experience in Salesforce and Pardo as well as experience with SMS, Telephonic and ChatBot configurations and management
  • Minimum of 1 year of experience in marketing data integration and analysis
  • Proficiency with Microsoft Office and Google tools (i.e. Excel, Word, Sheets, etc.)
  • Proven delivery of solutions for MarTech Stack including components for content management/delivery, web analytics, search engine, digital asset management, digital events and social media integration.
  • Strong understanding of marketing technologies, data management, and integration principles including Google Ad Manager, Salesforce, Hubspot, Tradedesk, and other leading martech SaaS solutions.
  • Relationship Building and Networking: Developing and managing relationships with external suppliers and partners, including negotiating contracts, monitoring performance, and ensuring timely delivery of services and solutions.
  • Time Management: Prioritizes tasks and manages time to ensure that deadlines are met. Plans his or her time and sticks to those plans. Prevents or manages interruptions until the highest priority tasks are accomplished.
  • Communication/Interpersonal: Communicates effectively and appropriately. Uses good judgment as to what to communicate to whom as well as the best way to get that accomplished. Speaks in a clear and credible manner, selecting the right tone for the situation and audience. Listens to others and allows them to make their point.
  • Flexibility: Adjusts quickly and effectively to changing conditions and demands. Discusses change as a necessary and inevitable aspect of organizational life as well as an opportunity to learn new things. Has a similar view and approach to potentially stressful situations. Invests personal energy toward accepting and adapting to change that others use toward resisting or resenting it.

NLU Inclusion Statement:

National Louis University is deeply committed to serving its community, advancing access and equity, and ensuring that all individuals are welcomed and valued. We are dedicated to fostering a culture where diversity, equity, and inclusion remain at the core of who we are. These are more than just words to us: they are truly a way of life for the NLU community. We recognize that differences in abilities, age, ethnicity, gender (identity and expression), race, religion, sexual orientation, socio-economic status, and background bring richness to our work environment. We affirm diverse perspectives, innovative contributions, and authentic presentations of self from every member within the NLU community. We believe inclusion is grounded in the actions we intentionally take each day. Our goal is to inspire and empower NLU employees and community members to cultivate an environment where we collectively focus on uplifting and advancing our institutional culture.

Special Instructions Please Include the following along with your application:
- Resume (Required)
- Cover Letter (Optional)
NLU Employees please also submit an Internal Posting Form

  • Marketing Strategist

    2 months ago

    Chicago, United States Global Information Technology Full time

    Job DescriptionJob DescriptionJob Title: Marketing StrategistJob Location: Chicago, ILJob Type: Full TimeKnowledge/Skills: • Highly flexible and adaptable, embraces ambiguity and responds positively to change.• Uses collaborative/communication tools effectively e.g. Slack, G Suite, Skype, Outlook.• Experience with Adobe Experience Manager and SEMRush...

  • Marketing Strategist

    4 days ago

    Chicago, United States Elevation Academy Full time

    Job Title: Marketing Strategist Company: Elevation Academy Location: Chicago, IL About Elevation Academy: Elevation Academy is a premier coaching company dedicated to empowering individuals to reach their full potential. We specialize in personal development, career advancement, and leadership training, offering innovative programs designed to elevate lives...

  • Marketing Strategist

    3 days ago

    Chicago, United States Impact Networking Full time

    **Description** **; Join Our Team as a Marketing Strategist at Impact, a Nationally Recognized Best and Brightest Workplace! ;** **About Impact's Managed Marketing Division**: At Impact, we take pride in being a full-service agency that caters to all our clients' marketing needs. When you become an Impact client, you gain access to our entire team of...

  • Marketing Strategist

    2 weeks ago

    Chicago, United States Elevation Academy Full time

    Job DescriptionJob DescriptionJob Title: Marketing StrategistCompany: Elevation AcademyLocation: Chicago, ILAbout Elevation Academy:Elevation Academy is a premier coaching company dedicated to empowering individuals to reach their full potential. We specialize in personal development, career advancement, and leadership training, offering innovative programs...

  • Marketing Technology Strategist

    1 week ago

    Chicago, United States National Louis University Full time

    Marketing Technology Strategist (MarTech)ID 2024-1390Job LocationsUS-IL-ChicagoCategory Marketing/CommunicationsPosition Type Staff (Full-Time)OverviewWho We Are: National Louis is a 135+ year old university that has been grounded in the values of innovation, access, excellence, and equity from its inception. As an institution, we believe in providing...

  • Social Media Strategist

    2 days ago

    Chicago, United States Narratent Digital Marketing Full time

    About Narratent Narratent is a startup agency with an environment that is both extremely empowering and challenging. To be successful, you must operate with a high level of curiosity, confidence, and urgency. You have to be wired to lead from the front and the back with accountability for yourself, colleagues, and clients. Before applying, please ensure that...

  • Social Media Strategist

    4 days ago

    Chicago, United States Narratent Digital Marketing Full time

    About NarratentNarratent is a startup agency with an environment that is both extremely empowering and challenging. To be successful, you must operate with a high level of curiosity, confidence, and urgency. You have to be wired to lead from the front and the back with accountability for yourself, colleagues, and clients.Before applying, please ensure that...

  • Social Media Strategist

    5 days ago

    Chicago, United States Narratent Digital Marketing Full time

    About NarratentNarratent is a startup agency with an environment that is both extremely empowering and challenging. To be successful, you must operate with a high level of curiosity, confidence, and urgency. You have to be wired to lead from the front and the back with accountability for yourself, colleagues, and clients.Before applying, please ensure that...

  • Social Media Strategist

    3 days ago

    Chicago, United States Narratent Digital Marketing Full time

    About Narratent Narratent is a startup agency with an environment that is both extremely empowering and challenging. To be successful, you must operate with a high level of curiosity, confidence, and urgency. You have to be wired to lead from the front and the back with accountability for yourself, colleagues, and clients. Before applying, please ensure...

  • Strategist

    1 week ago

    Chicago, United States Razorfish Full time

    Job Description The Strategist role provides support to Razorfish’s Strategy & Performance team.  You will provide research that informs the strategic planning process and day-to-day strategy development across Brand & Experience Strategy, Customer Engagement Marketing (CRM), Commerce & Growth Strategy, Product Strategy and Business Strategy. You...

  • Marketing and Communications Strategist

    5 days ago

    Chicago, Illinois, United States DRW Full time

    DRW is a diversified trading firm with over 3 decades of experience bringing sophisticated technology and exceptional people together to operate in markets around the world. We value autonomy and the ability to quickly pivot to capture opportunities, so we operate using our own capital and trading at our own risk.Headquartered in Chicago with offices...

  • Strategic Account Technology Strategist

    1 week ago

    Chicago, United States Microsoft Full time

    The Strategic Account Technology Strategist provides technology guidance to clients, and orchestrates the interaction between clients and Microsoft resources to drive new opportunities, demand generation, Microsoft’s market share, digital transformation, and the mapping of industry/business scenarios to Microsoft solutions. Microsoft’s mission is to...

  • Social Media Strategist

    2 weeks ago

    Chicago, United States The LaSalle Group Full time

    LaSalle Network has partnered with a leading digital marketing firm based in the heart of Chicago. They specialize in crafting innovative digital campaigns that drive engagement, brand awareness and conversions for their diverse range of clients. Their team is passionate about staying ahead of the curve in the ever-evolving landscape of digital media. We are...

  • Sr. SEO Strategist

    4 days ago

    Chicago, United States Merge LLC Full time

    Merge Storytelling and TechnologyMERGE promotes health, wealth and happiness in the world by merging storytelling with technology and offers marketing and technology clients full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media and digital platform development. MERGE has enduring client...

  • Social Media Strategist

    2 days ago

    Chicago, United States LaSalle Network Full time

    LaSalle Network has partnered with a leading digital marketing firm based in the heart of Chicago. They specialize in crafting innovative digital campaigns that drive engagement, brand awareness and conversions for their diverse range of clients. Their team is passionate about staying ahead of the curve in the ever-evolving landscape of digital media. We are...

  • Sr. SEO Strategist

    1 week ago

    Chicago, United States Merge LLC Full time

    Merge Storytelling and Technology MERGE promotes health, wealth and happiness in the world by merging storytelling with technology and offers marketing and technology clients full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media and digital platform development. MERGE has enduring client...

  • Sr. SEO Strategist

    10 hours ago

    Chicago, United States Merge LLC Full time

    Merge Storytelling and Technology MERGE promotes health, wealth and happiness in the world by merging storytelling with technology and offers marketing and technology clients full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media and digital platform development. MERGE has enduring client...

  • Senior Proposal Strategist

    1 month ago

    Chicago, United States LaSalle Network Full time

    We are partnering with a Healthcare IT consulting firm in need of a Senior Proposal Strategist. You will be responsible for developing and executing strategic content plans for their most complex Requests for Proposal (RFPs). Your role will be crucial in creating compelling, persuasive, and visually appealing deliverables to drive sales, focusing on...

  • Social Media Strategist

    1 week ago

    Chicago, United States LaSalle Network Full time

    LaSalle Network has partnered with a leading digital marketing firm based in the heart of Chicago. They specialize in crafting innovative digital campaigns that drive engagement, brand awareness and conversions for their diverse range of clients. Their team is passionate about staying ahead of the curve in the ever-evolving landscape of digital media. Learn...

  • Social Media Strategist

    2 weeks ago

    Chicago, United States LaSalle Network Full time

    LaSalle Network has partnered with a leading digital marketing firm based in the heart of Chicago. They specialize in crafting innovative digital campaigns that drive engagement, brand awareness and conversions for their diverse range of clients. Their team is passionate about staying ahead of the curve in the ever-evolving landscape of digital media. We...