Marketing Director

2 weeks ago


Cleveland, United States Emerald Resource Group Full time
Role: Director of Marketing

Lead the Charge in a Dynamic Industry

Our company, a leading manufacturer in the work truck industry, is seeking an experienced and passionate Director of Marketing to spearhead our strategic direction and day-to-day operations. You will oversee a talented team, driving the development and execution of impactful marketing initiatives across all channels.

Role Highlights:
  • Shape and execute digital experiences, manage marketing campaigns, and oversee tradeshows.
  • Revitalize marketing strategy leveraging strengths in print, traditional, and third-party e-commerce.
Objectives:
  • Increase customer "share of wallet"
  • Increase Market Share in brick and mortar and digital channels.
  • Drive positive brand association.
  • Increase "pull through" demand.
Key Responsibilities:
  • Develop and implement a comprehensive marketing strategy that leverages our current strengths while embracing innovative digital approaches.
  • Design and implement user-centered digital experiences (UX) that resonate with multiple, distinct target audiences, solve customer issues, and drive growth.
  • Manage all digital, print, tradeshow, and account-driven marketing initiatives.
  • Oversee content management across online sales channels, ensuring consistent messaging and brand identity.
  • Lead the execution of effective digital marketing campaigns, including social media, paid advertising, and SEO.
  • Develop and execute engaging email marketing campaigns that drive conversions and generate leads.
  • Produce and manage large-scale tradeshow exhibits that effectively showcase our products and solutions.
  • Analyze marketing data and metrics to track performance and identify areas for improvement.
  • Build strong relationships with key stakeholders, including sales, product development, and leadership teams.
  • Foster a collaborative and results-oriented marketing culture.
The Ideal Candidate:
  • Proven marketing leader: 4+ years of leadership experience with a successful track record of driving marketing initiatives and achieving business goals.
  • Strategic thinker: Possesses a talent for developing and executing comprehensive marketing plans across channels.
  • Digital marketing expert: Extensive experience with user-centered design, digital campaign management, content management, email marketing, analytics, and Adobe Creative Suite.
  • Results-oriented: Demonstrated ability to implement projects on time at a competitive cost, exceeding expectations with measurable outcomes.
  • Excellent communication: Articulate and persuasive communicator with exceptional written and verbal skills, adept at presenting ideas to diverse audiences.
  • Collaborative and adaptable: Thrives in a fast-paced environment, readily adapts to change, and enjoys working cross-functionally with various departments.
  • Passionate about the industry: A genuine interest in the work truck industry and a desire to contribute to the success of a leading manufacturer.
Minimum Qualifications:
  • Bachelor's degree in business administration, marketing, communications, or a related field. (Master's degree preferred, but not required).
  • 8+ years of marketing and/or sales experience.
  • Experience managing multiple teams.
Benefits:
  • Competitive salary and benefits package.
  • Opportunity to work in a dynamic and growing industry.
  • Collaborative and supportive work environment.
  • Be a part of a team that is passionate about making a difference.
Attention Employers

Seeking exceptional talent? We've got the solution: Share your job descriptions with us.
  • Precision Matching: We'll pinpoint the perfect candidates.
  • Time Saver: Fill crucial roles faster than ever.
  • Showcase Your Brand: Attract top talent aligned with your mission.
  • Partnership: We're your allies in successful hiring.
  • Network Access: Tap into our extensive candidate pool.
  • Confidentiality: Your needs are handled discreetly.

Elevate your team today Contact us to share your job descriptions and discover your next top performer. Send inquiries, cover letters and resumes to lschmidt@emeraldresourcegroup.com or visit emeraldresourcegroup.com.

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