Marketing Coordinator
6 days ago
The Retail and Wholesale Marketing Coordinator is the person that plans and executes the correct Dockers brand expression in the retail store and the main department stores across the United States and Canada in the launching of collections, brand moments, promotional activities, strategic alliances, and investment of media. Create and execute strategies that generates sales in collaboration with the commercial/sales team.
WHOLESALE MARKETING:
- Coordinate Dockers brand expression and unification across all Wholesale account distribution channels, through adequate and consistent brand exhibition and promotions linked by business objectives and brand global strategies.
- Work close with the Sales and Brand Environment team to create impressive and clear communication at the point of sale with POS signage and at Ecomm.
- Master the assortment plan and collections of the different Wholesale accounts to propose strategies that increase sales.
- Have an impeccable follow-up and communication with the contact points of the wholesale accounts: buyers, marketing teams, legal teams, finance, visual merchandising teams.
- Follow the print implementation process for the Wholesale channel ensuring alignment and on-time implementation with the Sales, Marketing and Brand Environment team.
- Know and master the weekly commercial results of product performance, categories, growth against last year and have criteria to detect those with low performance for each sales channel.
- Excellent communication with Director and team members, other areas like: Merchandising, Sales, KAMS Accounts and other subsidiaries.
- Establish training, market visit criteria and tracking sales tool to identify quality in execution as standards for Wholesale.
- Control assigned budget and identify in advance opportunities to improve performance on floor.
- Responsible for connecting with the Marketing teams of the Wholesale accounts to develop specific Marketing plans that impact the business result.
- Request banners, paid ads and graphic content for WHS.com and ensure their implementation on time.
- Responsible for preparing detailed presentations for Market Week:
- Achieve consistency in all our POS (partnering with BE) through graphics, navigation and display materials update according to every season. This project is the most important of the Season.
- Responsible for coordinating the rich content of PDP (and Brand Pages) for Amazon and WHS.com, ensuring correct implementation aligned with the brand strategy and commercial teams.
- In charge of placing all Purchase Orders in the system and keeping weekly track of the Marketing and Dilution budget. Accruals included.
RETAIL MARKETING:
- Create marketing and advertising strategies that contribute to the generation of traffic at the points of sale of Dockers across LATAM.
- Partner with Brand Environment and Retail to develop better brand expression and stories on tables and store windows.
- Look for opportunities with shopping malls to make strategic alliances to communicate the brand within their web pages and social media.
- Supervise the correct execution of the marketing plan of all the brand's stores across the United States and Canada.
- Excellence in tracking vendor execution on the points of sales in each channel.
- Analysis and work plan to improve traffic and visitor levels in all DTC stores.
- Supervision of promotional concepts and activities according to seasonal calendars.
- Tracking of established budget
BILLING PROCESS:
- Ensure Finance process and their invoices are submitted on-time.
- Follow up the billing process with other internal areas.
- Monthly conciliation with advertising agencies.
- Track budget expense by month, semester and year.
QUALIFICATIONS AND EDUCATION REQUIREMENTS
- Bachelor's degree in Administration or MKT
- Essential experience in Retail or Wholesale Marketing
- Project Management
- Know performance indicators for digital investments
PREFERRED SKILLS
- Retail experience
- Office skills
- Verbal communication
- Negotiation skills
- Project management experience
- Multi-project management
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