Brand Marketing Manager

4 weeks ago

Melbourne, United States Empowerfranchising Full time

Brand Marketing Manager – Koala Insulation Overview: The Brand Marketing Manager will be the marketing leader the Koala Insulation franchise brand. This position will work closely with Empower Brands franchisees at all stages of their business providing training and ongoing guidance regarding the development, implementation and support of their marketing plan. This is a highly consultative position that requires marketing strategy experience, a counter-intuitive thinker and a person who possesses a genuine passion for people. The Brand Marketing Manager is a key member of the marketing team who will work closely with the online marketing team, creative teams and Brand Leadership to support both franchisees and drive the overall marketing strategy for the brand. This includes the management of and development of training materials, sales and marketing assets and tools for the franchise systems and the brand team. This highly adaptable individual will need to possess excellent presentation and speaking skills and be able to command the attention of a room and deliver a message with confidence. 3+ years of marketing industry experience required. The Brand Marketing Manager will work closely with Brand Leadership and the Director of Marketing to identify opportunities, develop, execute and track marketing initiatives to accomplish the brand’s objectives Possess the ability to analyze marketing data, identify and assess marketing opportunities and then advise on the best marketing strategies to accomplish business objectives Evaluate local marketing efforts, consult and collaborate with the franchisees and members of the marketing team to provide the best feedback and recommendations Provide day-to-day guidance and support to ensure the recommended marketing and advertising strategies and tactics are implemented across the franchise systems Analyze and report on aggregated system-wide data about marketing efforts that are driving results Deliver in-person new franchisee training and ongoing training Manage and pursue new third-party suppliers to meet goals and objectives of the marketing department and the franchise system Manage the development of creative assets both internally and externally for the brand Manage technology solutions that assist franchisees with the implementation of local marketing and advertising efforts Play a key role in the development and implementation of a national marketing plan 3+ years experience in Marketing field with knowledge of online and offline tactics Bachelor’s degree in marketing, business or related field is preferred Microsoft office and Adobe products knowledge and proficiency Adept at learning new technology and marketing platforms Strong verbal and written communication skills Strong organizational and time-management skills Ability to work both independently as well as within a team environment

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