Associate Product Manager
1 week ago
The
Associate Product Manager
will assist the category director to identify, strategize and execute against the product marketing roadmap and help drive incremental profitable product/sales opportunities for the Home Safety & Infant Health team categories. This position will work closely and collaboratively with all of marketing (research, brand, e-commerce, graphics) and product development (program management, design, product engineers, quality, compliance, and fashion) teams.
This position does not support immigration sponsorship.
Key Responsibilities:
• Serves as key coordinator in day-to-day product marketing activities by compiling, analyzing, and reporting on account information as well as consumer and competitive dynamics.
• Supports product lifecycle management; category administration, market research data, brief writing and proof reading, pricing analysis, sales analysis, presentation development, sample process administration including all sample shipping for retailers and brand shoots.
• Help identify product solutions and consumer pain points.
• Mining for consumer insights by developing product marketing concept statements to be used in external surveys through collaborating with our internal market research team.
• Assist and manage key projects from conception to completion.
• Business & Market Information: Constant stimulation of market information and understand the relevant heeds from consumers, the sales group (internal & external), retailers, e-tailers and other stakeholders. Conducts market analysis (competitive landscapes and market overviews) on a consistent basis and reports to brand leaders, brand managers and sales.
• Analyze category profitability and provide recommendations to optimize margin performance, such as suggestions for improved SKU assortment.
• Product Development: Creates product briefs driven from ideas on the product roadmaps and drives the process forward with help of Product Management. Responsible for updating product briefs when/if there is a scope change.
• Inputs and facilitates checklist tickets to proper channels to drive products forward (Jira)
• Process of Marketing Plan: Monitors the execution of development projects in marketing, packaging and works closely with brand management on the messaging for all external functions (product related content/product campaigns/how to/installation videos). Participates in the creation and implementation of the three-year roadmaps. Plays a lead role in market launches for his/her products. Supports both sales and key retail accounts.
Education, Experience and Skills:
• B.S. or B.A. in Marketing or Business preferred.
• 3+ years’ in a similar position, preferably in consumer goods working closely with big box retailers.
• Relevant marketing experience in a fast-paced, product-oriented, consumer driven company.
• Strong project management skills.
• Ability to build relationships and create influence at all levels of multi-discipline organization.
• Advanced Power point and Excel skills.
• Creativity, both in conceptualizing ideas & finding solutions to problems.
• Agile decision-making, entrepreneurial nature, ability to formulate a strong point of view.
• Strong organizational skills and ability to manage multiple projects.
• Able to work under pressure and meet tight deadlines.
• Must be an out-of-the-box thinker who is constantly looking for ways to improve processes, team, and themselves.
• Ability to think big picture yet understand the need for strong execution.
• Must have strong communication and presentation skills to effectively lead, influence, and inspire others within the organization. Strong sense of “customer comes first” attitude. Must be a strong team player who can maintain a positive attitude through challenges and demanding deadlines.
This position does not support immigration sponsorship.
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