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Performance Marketing Manager

4 months ago

Aurora, United States Sonova Full time

Modern mindset and processes, accommodating flexible working conditions 5+ years’ experience in digital marketing, media planning, media buying (not all platforms mandatory but a good mix of them and willingness to learn the others) Google suite, Analytics platforms Strong business acumen A minimum of 200Mb/sec download and 10Mb/sec upload speed internet connectivity is required to support any remote/hybrid employee functionality at Sonova Responsibilities

Purpose of role: Digital media planning and bid management strategy, to enable performance marketing campaigns that drive growth of website and marketplaces as well as sales of key products in the Hearing Category Full-funnel ad activation, optimization, KPI planning and reporting Act as the central point of contact and owner of media planning and execution for the Hearing Category of Sennheiser, with a focus on the US market – liaising with relevant stakeholders across Marketing, Product and eCom as needed Oversee the processes for Lead Generation, campaign strategy, creation, execution, optimization and reporting – working with internal and external partners and agencies on the execution Development of asset list with all creative and technical specs / requirements per platform and format Audience definition and implementation Performance evaluation as well as derivation of next optimization steps Work across Marketing team from Campaign briefing through execution, involving relevant stakeholders from Product, Digital, PR, and eCom teams When needed, brief and manage agencies on specific campaigns Stay up-to-date with digital trends, keeping the media plans balanced between doing what works and testing new things Opportunities for further responsibilities and support for further training and development A company that values diversity and inclusion Sonova’s outstanding opportunities and career growth Medical, dental and vision coverage* Health Savings, Health Reimbursement, Flexible Spending/Dependent Care Accounts TeleHealth options 401k plan with company match* Company paid life/ad&d insurance Company paid Short/Long-Term Disability coverage (STD/LTD) Accident/Hospital Indemnity coverage Legal/ID Theft Assistance PTO, floating Diversity Day, & paid holidays* Paid parental bonding leave Employee Assistance Program (24/7 mental health support hotline, 5 company paid counseling sessions and more) Robust Internal Career Growth opportunities Hearing aid discount for employees and family Internal social recognition platform D&I focused: D&I council and employee resource groups Qualifications

Modern mindset and processes, accommodating flexible working conditions 5+ years’ experience in digital marketing, media planning, media buying (not all platforms mandatory but a good mix of them and willingness to learn the others) Google suite, Analytics platforms Strong business acumen A minimum of 200Mb/sec download and 10Mb/sec upload speed internet connectivity is required to support any remote/hybrid employee functionality at Sonova Responsibilities

Purpose of role: Digital media planning and bid management strategy, to enable performance marketing campaigns that drive growth of website and marketplaces as well as sales of key products in the Hearing Category Full-funnel ad activation, optimization, KPI planning and reporting Act as the central point of contact and owner of media planning and execution for the Hearing Category of Sennheiser, with a focus on the US market – liaising with relevant stakeholders across Marketing, Product and eCom as needed Oversee the processes for Lead Generation, campaign strategy, creation, execution, optimization and reporting – working with internal and external partners and agencies on the execution Development of asset list with all creative and technical specs / requirements per platform and format Audience definition and implementation Performance evaluation as well as derivation of next optimization steps Campaign budget monitoring Work across Marketing team from Campaign briefing through execution, involving relevant stakeholders from Product, Digital, PR, and eCom teams When needed, brief and manage agencies on specific campaigns Stay up-to-date with digital trends, keeping the media plans balanced between doing what works and testing new things Benefits

Opportunities for further responsibilities and support for further training and development A company that values diversity and inclusion Sonova’s outstanding opportunities and career growth Medical, dental and vision coverage* Health Savings, Health Reimbursement, Flexible Spending/Dependent Care Accounts TeleHealth options 401k plan with company match* Company paid life/ad&d insurance Additional supplemental life/ad&d coverage available Company paid Short/Long-Term Disability coverage (STD/LTD) STD LTD Buy-ups available Accident/Hospital Indemnity coverage Legal/ID Theft Assistance PTO, floating Diversity Day, & paid holidays* Paid parental bonding leave Employee Assistance Program (24/7 mental health support hotline, 5 company paid counseling sessions and more) Robust Internal Career Growth opportunities Tuition reimbursement Hearing aid discount for employees and family Internal social recognition platform D&I focused: D&I council and employee resource groups Plan rules/offerings dependent upon group Company/location Who we are

In a life without sound, our work provides meaning. As a leading provider of innovative hearing care solutions, we are not just a company that makes products: we are a team on a mission to help people enjoy the delight of hearing. To enable a life without limitations, we – through our core business brands Phonak, Unitron, Connect Hearing, and Advanced Bionics – develop, manufacture... and distribute solutions that push the limits of technology and redefine the future of our industry. Our talented and committed employees all over the world know they contribute to something greater than themselves – they create sense.

Who is Sennheiser

We live and breathe audio. We are driven by the passion to create audio solutions that make a difference. The business with consumer devices such as headphones, soundbars and speech-enhanced hearables is now operated by Sonova Holding AG under the license of Sennheiser.

With the well-known Sennheiser brand, the company stands for premium quality in the field of audio products. In order to remain among the best in its field, Sonova Consumer Hearing is always on the lookout for outstanding talent for the Sennheiser brand. The company is headquartered in Wedemark, Germany, with approximately 650 employees worldwide.

The Way We Work

At Sonova we value our employees and prioritize their well-being. We believe people do their best and most innovative work in an inclusive environment that provides opportunities for engagement and collaboration across teams while offering flexibility in how work gets done. We designed our work model team by team, empowering teams to customize a working environment that balances individual team needs with business outcomes. By offering work options, we foster more flexible and individualized time management, contribute to a healthy work-life integration, increase employee satisfaction, build meaningful partnerships at work, and calibrate productivity to acknowledge you have a life outside of work. Sonova has chosen a HYBRID WORK MODEL- Customized by team that keeps our employees motivated and engaged.

Sonova Values

At Sonova, we come to work every day knowing that continuous innovation across all disciplines, our shared engagement as a team and our responsible approach to all things we do, brings the delight of hearing to millions of people: to hear better, to listen to music, to communicate effortlessly with friends and loved ones, and to fully enjoy life with all its great variety of sounds. In doing so, our shared core values reflect the corporate culture that defines and unites us as a company across all brands and regions. • We Care -- We care for our employees, customers and consumers, as well as our shareholders and society. • We drive innovation -- We courageously pioneer new ideas and approaches to come up with impactful innovations, to delight customers and consumers. • We strive for excellence -- We act with agility. We aim to excel. We are continuously working on improving products, services, processes and skills, to realize growth. • We take accountability -- We deliver on our commitments. We take accountability to provide outcomes in agreed quality and time, always acting with integrity. • We build the best teams -- We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place.

Aurora, IL

Performance Marketing Manager

Purpose of role: Digital media planning and bid management strategy, to enable performance marketing campaigns that drive growth of website and marketplaces as well as sales of key products in the Hearing Category. Full-funnel ad activation, optimization, KPI planning and reporting.

Our Offer to You: • A challenging and motivating assignment as part of a dynamic team • Modern mindset and processes, accommodating flexible working conditions • Opportunities for further responsibilities and support for further training and development • A company that values diversity and inclusion • Sonova’s outstanding opportunities and career growth

Main Tasks and Responsibities: • Act as the central point of contact and owner of media planning and execution for the Hearing Category of Sennheiser, with a focus on the US market – liaising with relevant stakeholders across Marketing, Product and eCom as needed • Oversee the processes for Lead Generation, campaign strategy, creation, execution, optimization and reporting – working with internal and external partners and agencies on the execution. • Development of asset list with all creative and technical specs / requirements per platform and format • Audience definition and implementation • Performance evaluation as well as derivation of next optimization steps • Campaign budget monitoring • Work across Marketing team from Campaign briefing through execution, involving relevant stakeholders from Product, Digital, PR, and eCom teams • When needed, brief and manage agencies on specific campaigns • Stay up-to-date with digital trends, keeping the media plans balanced between doing what works and testing new things

Education and Skillset: • 5+ years’ experience in digital marketing, media planning, media buying. Agency experience or in-house Lead Generation / Performance Marketing needed Degree in Business, Marketing or technology preferred • Consumer journey mapping and optimization experience a strong plus • Professional development in digital marketing or digital solutions a strong plus Availability and willingness to take up a moderate degree of travel both domestically and internationally • Excellent problem-solving, analytical, written and oral presentation skills • Must have a passion for numbers and metrics – and have the analytical skills to translate hard data into insight and action • Able to work independently and comfortable with remote and virtual team structures • Experience with global team structures, and responsibility for global projects a strong plus • Global mindset • Comfortable with ambiguity and change • Experience as a collaborator who can work across operating styles and can bring together multiple perspectives • Google Ads / Microsoft advertising Paid search, shopping, Amazon advertising, YouTube, GDN, Paid Social, retargeting, programmatic display /video advertising incl. knowledge of different Lead generation activities, advertising formats and their KPIs. (not all platforms mandatory but a good mix of them and willingness to learn the others) • Google suite, Analytics platforms. Programmatic media tools • Strong business acumen

A minimum of 200Mb/sec download and 10Mb/sec upload speed internet connectivity is required to support any remote/hybrid employee functionality at Sonova

Don't meet all the criteria? If you’re willing to go all in and learn we'd love to hear from you

We are looking forward to receiving your application via our online job application platform. For this position only direct applications will be considered. Sonova does not recruit via app, telegram, carrier pigeon or any other format that does not include speaking with an actual human. If you are offered a job without speaking with someone please contact wholesale.HR@Sonova.com

Health Benefits and Perks: • Medical, dental and vision coverage* • Health Savings, Health Reimbursement, Flexible Spending/Dependent Care Accounts • TeleHealth options • 401k plan with company match* • Company paid life/ad&d insurance • Additional supplemental life/ad&d coverage available • Company paid Short/Long-Term Disability coverage (STD/LTD) • STD LTD Buy-ups available • Accident/Hospital Indemnity coverage • Legal/ID Theft Assistance • PTO, floating Diversity Day, & paid holidays* • Paid parental bonding leave • Employee Assistance Program (24/7 mental health support hotline, 5 company paid counseling sessions and more) • Robust Internal Career Growth opportunities • Tuition reimbursement • Hearing aid discount for employees and family • Internal social recognition platform • D&I focused: D&I council and employee resource groups • Plan rules/offerings dependent upon group Company/location

Company information ABOUTAround 25% of the world’s population is living with hearing loss. At Sonova, we envision a world where everyone enjoys the delight of hearing and lives a life without limitations. From hearing aids to cochlear implants to wireless communication, we are committed to offering the most comprehensive solutions to treat all forms of hearing loss and improve quality of life. With a presence in over 100 countries and more than 16,000 employees, we leverage our global infrastructure and local roots. We aim for an inclusive work environment and culture that fosters a good balance of family and work-life for everyone. Our workforce is made up of 110 nationalities across 4 generations. We are pleased that 51% of all positions involving staff responsibilities are held by women. In 2006, Sonova founded the non-profit Hear the World Foundation, which seeks to give children living with hearing loss access to audiological care in low- to middle-income countries. To find out more, visit sonova.com or talk to us at hr@sonova.com. Biotechnology, Manufacturing, Pharmaceuticals, Medical Devices, Healthcare Services, Consumer Electronics, Consumer Goods, Healthcare, Health Care Technology, Medical Devices & Equipment

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