Specialist, Hospitality Activation

4 weeks ago

Ponte Vedra Beach, United States AEG Full time
In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.

The Best Players Need the Best People.
•This position will work with Activation Services and tournament teams to manage successful on-site implementation of catering services, both concessions and hospitality as well as implement on-site OMP activations that engage with catering. Includes, but not limited to, on-site pouring (non-alcoholic and alcoholic) pouring partners, other OMP vendors and partners that engage and are showcased through catering relationships.

QUALIFICATIONS
  • Bachelor's Degree in Sports Management, Marketing, Business or related field
  • Minimum 3 years related experience in marketing, events and/or experiential programs; sports entertainment, sponsorship, or agency experience a plus
  • Strong understanding and comprehension of industry leading event and experiential programs
  • Ability to travel internationally
RESPONSIBILITIES/DUTIES

Activation Program Oversight
  • Comprehend PGA TOUR corporate partner experiential objectives and build strategic tournament solutions
  • Manage client activation services process including discovery conversations, planning process, program build, vendor management, onsite implementation and success measurement
  • Establish process and cadence with clients in advance of activations, including weekly status calls, project management and post-event recaps
  • Lead execution of first-class tournament programs, which may include operational build-out of brand experience, technology integration, collateral and fan engagement activities
  • Build a specialized Activation Services offering to be socialized and presented to new and existing corporate partners as an emerging incremental revenue source
  • Serve as an extension of the tournament & corporate partnerships team on-site at tournaments for clients to service any needs and strengthen relationships for future revenue growth
  • Oversee weekly communication and coordination with department and sponsor; manage metrics to identify areas of concern or growth
Championship Management Catering / Sponsorship
  • Assist with the management and planning of food and beverage services across Championship Management
  • Manage process and cadence with caterer(s) in advance of tournaments, including planning calls, planning around sponsorship integration with catering elements, on-site food and beverage strategy for concessions and hospitality, communication with sponsors with catering integration, post-event recaps, billing and data collection distribution
  • Serve as central point of contact between partners, vendors, internal TOUR departments and tournament staff. This includes serving as an on-site point of contact which will require traveling to tournaments to be present from load in and throughout tournament week as needed
  • Maintain positive working relationships with vendors outside of TOUR who are involved from concept, build, execution and post-event needs
  • Special projects or other duties as assigned.

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