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Marketing Manager
2 months ago
0740 - Marketing Manager
Position Purpose
As a Marketing Manager at The Westin Resort Guam, you will play a crucial role in enhancing the hotel's brand presence and driving revenue through effective marketing strategies. You will be responsible for developing, implementing, and managing comprehensive marketing plans, both online and offline, to promote the hotel's offerings and elevate its market position.
ESSENTIAL JOB FUNCTIONS
Brand Management:
Ensure consistent brand representation across all marketing channels.
Develop and maintain brand guidelines to uphold the hotel's image.
Marketing Strategy:
Formulate and execute strategic marketing plans to drive hotel revenue.
Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
Online and Offline Presence:
Oversee the creation and execution of digital marketing campaigns.
Manage offline marketing initiatives, including events, partnerships, and print collateral.
Promotions and Campaigns:
Conceptualize and implement promotional campaigns to boost hotel occupancy and other revenue streams.
Monitor and analyze the performance of marketing campaigns to optimize results.
Content Creation:
Develop compelling marketing materials, including but not limited to brochures, advertisements, and online content.
Ensure that all content aligns with brand messaging and resonates with the target audience.
Market Research:
Stay informed about industry trends and competitor activities.
Conduct regular market research to identify opportunities for growth and improvement.
Collaboration:
Work closely with internal departments, such as Sales, Events, and Operations, to ensure seamless execution of marketing initiatives.
Foster partnerships with external vendors and agencies when necessary.
Budget Management:
Manage the marketing budget effectively, optimizing resources for maximum impact.
Other:
Other duties may be assigned as needed.
Attending training sessions set out by the Westin Resort to ensure continued personal development.
Required Knowledge and Skills
Ability to maintain excellent relations with staff.
Ability to always maintain staff and guest confidentiality.
Exceptional oral communications to ensure ability to negotiate and persuade guests and staff to achieve results beneficial to operation of hotel.
Extensive knowledge of the hotel, its services, and facilities
Ability to deliver informative, well-prepared, and pertinent presentations to both small and large groups.
Ability to work collaboratively and communicate effectively with team members at all levels of the organization.
Ability to focus and maintain attention to performance of tasks despite frequent stressful, emergency, critical, or unusual interruptions.
Ability to memorize, recollect and quickly retrieve dates, names, times, and other data.
Ability to converse calmly with irate guests, superiors, and subordinates in sometimes intense emotional situations.
Interpret and comply with a variety of instructions furnished in written, oral, diagrammatic, or scheduled form.
Must be able to apply common sense understanding to follow instructions, to make decisions with minimal supervision and to prioritize tasks to maintain service standards.
Must be able to convey positive image of self and hotel.
Knowledge of Guam and vicinity, including, but not limited to attraction, directions, and restaurants.
Knowledge of Microsoft Office (Excel, Word, PowerPoint, Outlook)
Qualifications
Required Education and Experience
High school or equivalent education required.
Minimum one years' experience in Sales and Marketing
Special Note:
Local Hire position
No Relocation
Compensation competitive to Guam Market
On-site position
Due to the cyclical nature of the hospitality industry, employees may be required to work varying schedules to reflect the business needs of the hotel. In addition, attendance at all scheduled training sessions and meetings is required.
This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time. Job description is subject to change at any time.
The Westin Resort Guam is an equal opportunity affirmative action employer and selects individuals best matched for the job based upon job-related qualifications regardless of gender, race, color, religion, creed, sex, sexual orientation, age, national origin, pregnancy, ancestry, marital status, veteran status, disability, handicap, citizenship status or any other status or characteristic protected by law.
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