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Head of Marketing

2 months ago

Benton, United States First Orion Full time

First Orion is seeking a strategic and hands-on Head of Marketing to lead global marketing efforts, drive digital transformation , and accelerate company growth. The ideal candidate has the ability to develop a strategic vision while also working side-by-side with their team and a commitment to positioning First Orion as the lead er in the branded communication industry .

The Head of Marketing will report directly to our CEO and will be responsible for developing and executing a comprehensive marketing strategy ; they will also work closely with Sales and Product leadership to drive new revenue and customer acquisition . Were seeking a People First leader who can put our culture cornerstones in to action as they lead a dynamic team of experienced individuals.

What you will be doing:

Develop and execute B2B marketing strategies to drive brand and solution awareness, lead generation , and customer retention.

Manage First Orions brand through creative, voice, and PR presence .

Enhance and implement a cohesive digital marketing strategy, including paid and organic search, display advertising, social media, and email marketing, to strengthen First Orions online presence, drive web traffic, engagement and leads.

Develop compelling marketing content, including reports, case studies, blogs, articles, and website copy, that resonates with target audiences.

Consult with PR agency on strategy, pitches , stories, bylines, and intended media targets .

Oversee website performance, UX/UI improvements, and A/B testing to enhance the online presence.

Ensure First Orion participates in key industry events and speaking opportunities to drive brand awareness, thought leadership , and lead generation .

Work closely with the VP of Product Marketing to plan and execute successful new product launches, including go-to-market strategies, promotional campaigns , and sales enablement.

Manage analyst relations firm to influence First Orions position and research mentions and gather insights from experts for company initiatives .

Design and execute innovative customer acquisition campaigns across multiple channels.

Utilize data-drive n insights to optimize marketing efforts and maximize ROI.

Map out and optimize the customer journey to ensure a seamless and engaging experience from initial contact through purchase and beyond.

Lead e-commerce strategy and operations to drive online lead and improve conversion rates .

Lead the creation of compelling marketing content, including white papers, case studies, blog posts, and website copy, that resonates with target audiences.

Build strong relationships with key stakeholders and partners to expand the companys reach in the B2B market.

Lead, mentor, and inspire a high-performing marketing team, fostering a culture of putting people first, innovation, trust and transparency and making it happen.

Manage budgets, allocate resources effectively, and track performance against KPIs and objectives .

What you will need:

Bachelor's degree in marketing , Business or related field

8 + years of marketing experience

3+ years of people leadership

E xperience in demand generation and digital marketing

Proven track record of driving customer acquisition and revenue growth in a B2B environment

Experience partnering with an enterprise sales team

Experience in optimizing the customer journey and enhancing customer experience

Successful history of leading new product launches and go-to-market strategies

Strong leadership and team management skills, with the ability and passion to motivate and develop talent

Excellent analytical, strategic thinking, collaboration , and communication skills

Proficiency in marketing technology platforms, CRM systems , and data analytics tools (such as Marketo, ZoomInfo, SEMRush , Salesforce, Choozle , and GA4)

Must live in Central Arkansas and be willing to work onsite at our North Little Rock, AR headquarters

Bonus Points:

Telecommunications background/experience.

Experience with marketing automation .

Company Benefits:

Balancing the work-life flow is key to health and happiness That is why we offer one of the most competitive packages in our industry with open PTO, company paid holidays, Flex Fridays and flexible work arrangements. We strongly value the health and wellness of our teammates and through our state-of-the-art fitness center were helping our teammates reach their wellness goals while at work. Add on generous health and dental/vision options, retirement plans, learning and development programs, career path frameworks, tuition reimbursement, company options and bonus potential you have many ways to take advantage of a comprehensive benefits package that means the most to you

Learn More About First Orion:

First Orion helps businesses generate more revenue, increase efficiency, and improve the customer experience by empowering them to brand their phone calls with their name, logo and reason for calling. We are the market leader in branded communications technology, and a trusted partner to Fortune 500 companies and the largest U.S. mobile carriers.

First Orion is an Affirmative Action and Equal Opportunity Employer. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Activities, duties and responsibilities may change at any time with or without notice, based on the changing needs of our business. At this time, we are not able to sponsor visas, such as H-1B, for this particular position. First Orion is interested in every qualified candidate who is eligible to work in the United States. First Orions immigration sponsorship policy is applied in a nondiscriminatory fashion regardless of race, gender, ethnic origin, or any other classification protected by law.

About Us

First Orion is a leading telecommunications technology provider, with over 300 employees worldwide building Branded Communication and scam protection solutions. Consumers are fed up with the mobile calling experience 85% of people say they dont feel comfortable answering calls from unknown numbers thanks to scammers and bad actors.

Were focused on improving the total user experience by helping companies deliver confidence in every call not a faceless 800 or unknown number. First Orion can do this in multiple ways:

With INFORMs branded text display, companies can deliver their business name, department or other custom message on the consumers mobile device each time they call. With ENGAGEs branded graphic display, businesses can brand their calls with their name, logo, colors, and a personalized message.

The results? Increased answer, engagement, and conversion rates. And a better user experience.

First Orion also provides leading in-network scam protection solutions for carriers and contact centers identifying scam calls and notifying mobile users on their caller ID screens so people dont answer scam calls.

We believe our people are part of what makes our workplace so unique and so successful. Our employees are one of the most critical assets to our business, which is why we adopted the cornerstone People First. We built our culture on a foundation of trust and transparency, informing everything we produce.

Were a multi-year certified a Great Place to Work eight years running

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