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Marketing Associate, Institutional and Defined Contribution

3 months ago

Nashville, United States AllianceBernstein Full time

Who You’ll Work With: We are looking for an Institutional and Defined Contribution Marketing Associate to support our defined contribution (DC) and institutional business. DC marketing works to position and support AB’s investment services to workplace retirement plans (i.e., 401(k) plans) of all plan sizes in the US. In this role, the associate will assist the Head of Defined Contribution Marketing to develop new materials and execute integrated campaigns to support the marketing and promotion of our DC business in the large-mega market institutional channel (direct to plan sponsor). Institutional marketing designs and executes upon a strategic marketing program to build upon AB’s brand as a thoughtful and considerate institutional investment manager: one who has outstanding investment professionals across asset class and strong investment capabilities, but who also goes out of their way to help clients beyond just being a provider of investment management services. The associate would assist the Head of Global Institutional Marketing as well as the Head of North America Institutional Marketing in the development and distribution of various types of marketing content such as emails, presentations, videos, webpages, etc., coordination of events and internal communication with the sales and client service teams. What You’ll Do: The Marketing Associate will interact closely with many internal groups such as Sales & Client Services, Marketing, Creative, Legal and Compliance, and Business Development, as well as external business partners. Specific responsibilities include but are not limited to: Manage marketing production process (emails, presentations, videos, webpages, etc.) by interfacing with various cross-functional teams Marketing emails Design and develop OFTs as well as build email campaigns on the digital mailing platform for a variety of marketing initiatives Help the sales team to ensure email distribution lists are kept current Track and monitor engagement metrics on email campaigns and promotion of thought leadership Communicate marketing analytics to key stakeholders Website Update the featured content on the landing page to highlight the latest promotional content Review webpages to ensure messaging and information is up-to-date (quarterly) Update the ABIQ (a quarterly digital newsletter) microsite as we publish each new edition Track and monitor website metrics Social Media Collaborate with design, editorial, compliance, and product to create content and manage project plans for various social media campaigns Manage organic social media platform for Institutional sales advisors to post to individual networks Partner with AB PR Team to showcase content on corporate social media channel Events Develop webinar invitations (OFT and mass email campaigns) Partner with events team to create registration websites for participants Promote events to drive attendance and partner with the sales team to send out invitations Set up and manage webinars on webinar platforms and track attendance, obtain replay files, and develop follow-up email communications Craft marketing materials and execute on other deliverables for external conference sponsorships Track external conference attendance and share participant lists with sales team Other marketing production Create marketing videos with the video team occasionally Develop white papers and reports with the Editorial team and the Production team occasionally Share important information with sales teams regarding marketing materials to ensure they are leveraging content Contribute to internal communication emails to communicate with sales team on the latest marketing collateral Maintain and update marketing materials Update the core marketing materials for our lifetime income solutions (quarterly) Update firm overview slides (quarterly) Update the institutional firm brochure (semi-annually) Update presentation deck on institutional Capital Markets Outlook (quarterly) Update the Alternatives Platform deck (quarterly) What We’re Looking For: The ideal candidate should have: Bachelor’s degree, preferably in communications, finance, business management or marketing, with academic excellence Preferably two to three years of financial services experience in a professional capacity, focused primarily on investments, marketing, and business development Point of view and interest in designing digital marketing tools including: emails, web and social media Eager to master and make use of new technologies Excellent verbal and written communication skills, with the courage and conviction to thoughtfully assert ideas to a broad audience of internal stakeholders at varying levels of seniority Proactive and able to drive projects both independently and as part of a team A desire to learn about the industry and AB’s investment strategies Self-motivation/self-starter who shares ideas and connects disparate information to create cohesive messaging Strong time management and organizational skills Deadline-driven, with the ability to be flexible and reassess priorities based on changing needs Collaborative and open to other viewpoints Required Skills: Proficiency in PowerPoint, Word and Excel Outstanding written and verbal communication skills Strong analytical skills Highly detail-oriented and organized Proficient in project planning on both short-term and long-term initiatives About AB We are a leading global investment management firm offering high-quality research and diversified investment services to institutional clients, retail investors, and private-wealth clients in major markets around the globe. With over 4,000 employees across 57 locations operating in 26 countries and jurisdictions, our ambition is simple: to be the most trusted investment firm in the world. We realize that it's our people who give us a competitive advantage and drive success in the market, and our goal is to create an inclusive culture that rewards hard work. Our culture of intellectual curiosity and collaboration creates an environment where you can thrive and do your best work. Whether you're producing thought-provoking research, identifying compelling investment opportunities, infusing new technologies into our business or providing thoughtful advice to our clients, we are fully invested in you. If you're ready to challenge your limits and empower your career, join us In accordance with applicable law, the minimum and maximum base annual salary for this role is as follows: Base Salary Range: $65,000 to $80,000 Actual base salaries may vary based on factors including but not limited to education, training, experience, past performance, and other job-related factors. Base salary is just one component of total compensation at AB, which may include, depending on eligibility, commissions, year-end incentive compensation, short- and long-term incentives and Department-specific awards. In addition, AB provides a variety of benefits to eligible employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays, sick and vacation time off. People of color, women, and those who identify as LGBTQ people are encouraged to apply. AB does not discriminate against any employee or applicant for employment on the basis of race, color, religion, creed, ancestry, national origin, sex, age, disability, marital status, citizenship status, sexual orientation, gender identity, military or veteran status or any other basis that is prohibited by applicable law. AB’s policies, as well as practices, seek to ensure that employment opportunities are available to all employees and applicants, based solely on job-related criteria. Nashville, Tennessee #J-18808-Ljbffr