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Marketing Data Analyst

3 months ago

Dayton, United States University of Dayton Full time
Position Summary:

University Marketing and Communications is looking for an inquisitive, data-driven professional to analyze our marketing campaigns, monitor performance and make recommendations to maximize impact. We invite qualified applicants to apply for our full-time benefit-eligible Marketing Data Analyst opening

The Marketing Data Analyst uses quantitative data and research to determine the impact of marketing initiatives.

The Marketing Data Analyst will assist the University Marketing and Communications team with key strategic decision-making by developing benchmarks, analyzing data, determining campaign effectiveness and synthesizing actionable insights. The position will construct and maintain dashboards that display metrics, key performance indicators and trends - and provide recommendations to optimize marketing efforts and achieve goals.

The position will also assess emerging technologies, identifying new ways for the University to use digital marketing to engage its audiences.

Diversity, equity and inclusion are among the core values of the Division of University Marketing and Communications. We aim to authentically and intentionally represent all forms of diversity in the UD community in our marketing and communications.

The Marketing Data Analyst reports to the Executive Director of University Marketing. Hybrid work arrangement is available.

Minimum Qualifications:

- Bachelor's degree.
- Experience with quantitative data analysis and assessment.
- Strong attention to detail.
- Ability to communicate complex ideas clearly and concisely.
- Effective time management skills, including the ability to meet deadlines and manage multiple projects simultaneously.

Preferred Qualifications:

While not everyone may possess all of the preferred qualifications, the ideal candidate will bring many of the following:

- 2+ years experience in digital marketing.
- 2+ years experience with business intelligence platforms (e.g., Tableau, Looker Studio, -Marketing Cloud Intelligence).
- 2+ years experience benchmarking, measuring and analyzing results of marketing campaigns.
- Working knowledge of relational databases and SQL, such as Google BigQuery.
- Experience integrating datasets from multiple sources.
- Experience with web analytics platforms (e.g., Google Analytics).
- Ability to form insights, identify trends and develop recommendations based on data.
- Ability to generate innovative solutions to marketing and communication challenges.
- A commitment to inclusion and experience working with socially and culturally diverse communities.
- Knowledge of and sensitivity to a Catholic, Marianist work environment.

Special Instructions to Applicants:

To apply please submit a cover letter addressing each minimum qualification and any applicable preferred qualifications that you meet.

Applicants must be currently authorized to work in the United States on a full-time basis. The University does not provide work visa sponsorship for this position.

Closing Statement:

Informed by its Catholic and Marianist mission, the University is committed to the principles of diversity, equity, and inclusion. Informed by this commitment, we seek to increase diversity, achieve equitable outcomes, and model inclusion across our campus community. As an Affirmative Action and Equal Opportunity Employer, we will not discriminate against minorities, women, protected veterans, individuals with disabilities, or on the basis of age, race, color, national origin, religion, sex, sexual orientation or gender identity.