Brand Marketing Manager
4 weeks ago
[About Our Client]
Confidential
[Job Summary]
In this role, you'll need to be well-versed and comfortable with various marketing channels, skilled in developing programs that not only resonate with consumers but also make a mark in our culture. The ideal candidate thinks big, executes effectively, and balances creativity with data-driven insights. Deep expertise in campaign management, agency collaboration, social media, content marketing, and e-commerce is crucial for success. Additionally, the ability to inspire cross-functional teams and align them with plans and strategies is a key skill within our organization.
This position also involves crafting and implementing an agile 'go-to-market' approach, making a strong understanding of performance marketing essential. The Marketing Manager will report directly to the Marketing Director, overseeing Marketing Communications, Consumer Insights, and Design.
[Qualifications]
Work closely with the Marketing Director to lead the annual marketing communication planning process, collaborating with the category cross-functional team members and agency partners
Assist in crafting the strategic vision for content and engagement strategies across all channels, ensuring alignment with the brand and its mission/values
Collaborate with the social media agency to develop and implement the social media strategy, encompassing community management. Aim to build awareness among new consumers, advocate for the current fanbase, and incentivize trial
Assist in the company's brands' digital ecosystem strategy, covering the website, email marketing, and third-party e-commerce. Provide ongoing analysis and recommendations for optimization against channel objectives
Ensure marketing activations begin with consumer insight and are designed to drive desired behavior change and action, with ongoing optimization by audience and channel
Apply consumer journeys to enhance the consumer UX and improve synergies between messages and touchpoints
Write strategic marketing briefs to inspire best-in-class ideas aligned with brand needs for delivering business impact
Collaborate with cross-functional partners (Category Marketing, Trade Marketing, Sales) to develop fully integrated communications programs
Partner with the category team to translate business/marketing objectives into inspiring and actionable marketing communications objectives and briefs
Foster close, collaborative relationships with external marketing channel specialists (Media, eCommerce Marketing, Shopper Marketing, In-store Marketing, PR, Social Media, etc.) to ensure the activation of marketing communications plans across all channels
Establish success metrics and KPIs, defining the process for reporting out on the optimization and results of the integrated marketing program
Effectively communicate complex ideas, anticipate potential challenges, and influence others
Manage a marketing specialist, guiding her through the career development process
Contribute to the oversight of the design function, providing leadership and vision for brand identity and the creative process
Assist in designing and leading various consumer research projects (both qual & quant), sharing results with cross-functional team members
Assist in developing annual marketing budget and managing annual budgets across all areas of activation and agency fees
Assist in managing all agency relationships, including prioritization of agency resources, SOW development, and agency evaluations
Assist in developing a company-wide tradeshow booth concept, messaging, etc
[What's On Offer]
Bachelor’s degree required, preferably in Marketing, Advertising or Business Administration. MBA preferred
8+ years of experience in CPG brand marketing (digital & social) experience is essential: Perishable (= fresh) foods category brand marketing and/or digital marketing experience is a plus
Rich experience and knowledge of integrated marketing campaigns that include digital, social, e-commerce, and in-store promotions
Prior consumer research and syndicated data analysis experience is a plus
Strong performance marketing background
Have a positive and can-do attitude, be dependable, self-motivated, and demonstrate excellent communication skills
Team player with excellent interpersonal skills; must be able to build relationships with internal and external partners, agencies, and vendors
Exceptional verbal and written communication skills
Strong work ethic and project management skills
Ability to be resourceful and flexible is a must
Powered by JazzHR
uiLMZtto0m
#J-18808-Ljbffr
-
Brand Marketing Manager
1 week ago
Los Angeles, California, United States Ambercycle Full timeAbout UsAmbercycle is a materials science company founded in 2015 to make the global fashion industry circular. Every year, over 120 billion garments are disposed of. We're developing and scaling a breakthrough technology to manufacture yarns and fabrics from these end-of-life clothes, without a sacrifice in quality, rather than from petroleum or new...
-
Marketing Manager, Brand
7 days ago
Los Angeles, United States LuLu*s Full timeJoin the LuCrew! Lulus Vision At Lulus, our team is committed to offering the best possible service to our customers throughout the world. Our fun and casual work environment focuses on innovation and teamwork at all levels of the organization. We are always on the lookout for talented and dedicated people to join the Lulus team as we continue to build our...
-
Brand Marketing Manager, Instagram
2 weeks ago
Los Angeles, United States META Full timeAt Instagram, our mission is to inspire creativity that brings people together. Ever since the beginning, we've believed in the potential of creativity in connecting people - whether it's small ways of expressing yourself and sharing your everyday, to the bigger forms of creativity that flourish on the platform. We are looking for a brand marketing manager...
-
Senior Brand Marketing Manager
2 weeks ago
Los Angeles, United States Tower 28 Beauty Full timeSr. Brand Marketing Manager Los Angeles, CA Who We Are Tower 28 is building a world where beauty is accessible, inclusive, and sensitive. We want to push the boundaries of what beauty should be: a mix of high quality, high standards, and high levels of fun. We want to be a beauty big sister, who knows what's right (clean, non-toxic, vegan, cruelty-free) but...
-
Marketing Coordinator
4 weeks ago
Los Angeles, United States Brand Avenue Full timeJob DescriptionJob DescriptionDescriptionAbout the Role:A Marketing Coordinator at Brand Avenue plays a pivotal role in supporting the marketing team in planning, executing, and analyzing marketing campaigns and initiatives. This position requires a blend of creativity, organization, and strategic thinking to help drive the success of our clients'...
-
Marketing Coordinator
2 days ago
Los Angeles, United States Brand Avenue Full timeJob DescriptionJob DescriptionDescriptionAbout the Role:A Marketing Coordinator at Brand Avenue plays a pivotal role in supporting the marketing team in planning, executing, and analyzing marketing campaigns and initiatives. This position requires a blend of creativity, organization, and strategic thinking to help drive the success of our clients'...
-
Brand Marketing Manager, Instagram
7 days ago
Los Angeles, United States Instagram Full timeAt Instagram, our mission is to inspire creativity that brings people together. Ever since the beginning, we’ve believed in the potential of creativity in connecting people - whether it’s small ways of expressing yourself and sharing your everyday, to the bigger forms of creativity that flourish on the platform.We are looking for a brand marketing...
-
Brand Marketing Manager
1 month ago
Los Angeles, United States CESNA Full time[About Our Client] Confidential [Job Summary] In this role, you'll need to be well-versed and comfortable with various marketing channels, skilled in developing programs that not only resonate with consumers but also make a mark in our culture. The ideal candidate thinks big, executes effectively, and balances creativity with data-driven insights. Deep...
-
Senior Brand Marketing Manager
3 days ago
Los Angeles, United States Dedcool Full timeNOTE: **APPLICANTS MUST ATTACH A COVER LETTER ALONG WITH THEIR RESUME.** SALARY BAND: $130k-$150k based on experience Background: DedCool is a genderless fragrance house on a mission to build a new olfactive system. Anchored by approachable fine fragrances, we play with scent to give it new forms: we reimagine functional fragrance. We offer a selection of...
-
Brand Manager, Creator Marketing
3 weeks ago
Los Angeles, United States META Full timeThe Creator Marketing team seeks an experienced individual to develop and execute brand strategy to drive cultural relevance and take our brands to new heights. In this role, you will be at the helm of steering our global brands, strategically embedding the brands in culture, bringing its value prop to life with creators and consumers through integrated...
-
Brand Marketing Manager
2 weeks ago
Los Angeles, United States CESNA Full time[About Our Client] Confidential [Job Summary] In this role, you'll need to be well-versed and comfortable with various marketing channels, skilled in developing programs that not only resonate with consumers but also make a mark in our culture. The ideal candidate thinks big, executes effectively, and balances creativity with data-driven insights. Deep...
-
Brand Marketing Manager
1 month ago
Los Angeles, United States cesna Full timeJob DescriptionJob Description[About Our Client]Confidential[Job Summary]In this role, you'll need to be well-versed and comfortable with various marketing channels, skilled in developing programs that not only resonate with consumers but also make a mark in our culture. The ideal candidate thinks big, executes effectively, and balances creativity with...
-
Brand Marketing Manager
2 months ago
Los Angeles, United States cesna Full timeJob DescriptionJob Description[About Our Client]Confidential[Job Summary]In this role, you'll need to be well-versed and comfortable with various marketing channels, skilled in developing programs that not only resonate with consumers but also make a mark in our culture. The ideal candidate thinks big, executes effectively, and balances creativity with...
-
Brand Manager, Creator Marketing
4 days ago
Los Angeles, United States META Full timeThe Creator Marketing team seeks an experienced individual to develop and execute brand strategy to drive cultural relevance and take our brands to new heights. In this role, you will be at the helm of steering our global brands, strategically embedding the brands in culture, bringing its value prop to life with creators and consumers through integrated...
-
Program Manager, Brand Marketing
7 days ago
Los Angeles, United States Borderless Capital Full timeCookUnity is a chef-to-you marketplace connecting talented chefs with consumers, revolutionizing meal delivery. We bring small-batch, restaurant-quality meals to eaters nationwide, crafted by a diverse collective of all-star chefs. With over 100 inspired chefs from cities like NYC, LA, Austin, and more, our weekly subscription offers a wide range of...
-
Events Brand Marketing Manager
3 weeks ago
Los Angeles, United States Gibson Homewares Full timeAbout Gibson Gibson Homewares is the nation's leading producer of dinnerware, cookware, cutlery, tools, and gadgets - all the essentials needed for prep, cooking, dining, and entertaining. For over 40 years and spanning four generations as a respected and trusted family-owned company, Gibson Homewares has developed a portfolio of brands across multiple...
-
Integrated Brand Marketing Manager
2 weeks ago
Los Angeles, California, United States Buck Mason Full timeBuck Mason is seeking a Sr. Integrated Marketing Director - a strategic and creative marketing leader with taste for days. You're a true marketer, obsessed with telling our brand and product stories across all channels and every medium. You have the chops to create a global calendar and manage an entire team to cohesively execute one vision. The right...
-
Marketing Analyst
1 week ago
Los Angeles, United States Luxury Brand Partners Full timeJOB SUMMARY The Marketing Analyst will execute the brand strategies and support the Brand/Product Marketing team with strategic brand objectives. The ideal candidate has 1-3 years of experience in beauty marketing working with consumer engagement activities and supporting trade marketing activities for retail channels. The role will focus on delivering...
-
Brand Marketing Director
1 month ago
Los Angeles, California, United States Buck Mason Full timeAt Buck Mason, we're on a mission to redefine the American wardrobe. Founded in 2013 by Sasha Koehn and Erik Allen, our journey began in a humble 350-square-foot garage off Abbot Kinney Boulevard in Venice, California. We combine old-school manufacturing techniques with modern technology to design updated, modern American classics for daily wear. Our...
-
Marketing & Brand Coordinator
1 month ago
Los Angeles, United States Warren Full timeWarren, Inc. is all about innovation. We are a leading wireless solutions provider enabling education on telecom services and delivering products directly to consumers to customize the fast-moving world of wireless services to fit their needs. We need a fresh perspective and creative Marketing & Brand Coordinator to take our team to the next level! Over the...