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Manager, Product Marketing
4 months ago
Exiger is revolutionizing the way corporations, government agencies, and banks navigate risk and compliance in their third parties, supply chains, and customers through its software and tech-enabled solutions. We are a purpose-driven organization with a mission to make the world a safer and more transparent place to succeed.
We're seeking an experienced B2B product marketer like you to drive technology-focused marketing efforts across all of Exiger's business lines. Our fast-paced, hyper-growth environment is your speed. You're a pro at storytelling and an out-of-the-box thinker who is passionate about creating stand-out work product. But, it's not a guessing game. You love deconstructing concepts and turning data into insights you can use. You're obsessed with voice of the customer (VOC) and leverage it to understand market challenges and customer needs. You're comfortable engaging with executives, leading cross-functional initiatives and project managing competing priorities at once. Now you're ready to take on a new challenge with us.
This remote position reports to the Vice President of Demand Generation and is open to interested and qualified candidates across the United States able to work eastern United States time zone/business hours.
What You'll Do:
- Drive go-to-market (GTM) - from strategy through execution - for product launches, platform and feature releases
- Master an expert understanding of the market, industry trends, buyer personas, client pain points and competitive landscape
- Develop messaging and materials to promote Exiger's products and services -- including market position, product definition, product positioning, competitive analysis, value propositions, sales cycles, development road map, use cases, etc.
- Measure and improve customer satisfaction and brand experience through qualitative and quantitative data measurement
- Partner with the Product team to articulate product features and benefits in context with industry trends
- Support sales enablement through dynamic product marketing materials such as case studies, testimonials, and client quotes
- Work with industry analysts to provide briefings, influence reports and rankings, and leverage analyst feedback to improve the product and our marketing of it.
- Analyze and leverage data-driven insights to inform, design and launch marketing campaigns
- Synthesize client product feedback and needs, including buying behavior, challenges, and motivations to help develop additional messages/collateral
- Project management expertise with the ability to prioritize and meet tight deadlines
- Strong organizational skills
- Application of marketing strategy to business initiatives
- Ability to work independently and collaborate across teams with strong communication skills
- Bachelor's Degree required; MBA preferred
- At least 4 years in B2B product marketing, ideally with a high-tech, B2B, or SaaS provider
- Experienced in:
- Delivering compelling marketing collateral that tells a story, showcasing excellent copywriting skills
- Translating product features into customer benefits and unique selling points
- Converting studies, surveys, and customer feedback into thought leadership, lead general campaigns, and case studies
- Customer journey mapping and VOC documentation to identify pain points and develop personas
- Discretionary Time Off for all employees, with no maximum limits on time off
- Industry-leading health, vision, and dental benefits
- Competitive compensation package
- 16 weeks of fully paid parental leave
- Flexible, hybrid approach to working from home and in the office where applicable
- Focus on wellness and employee health through stipends and dedicated wellness programming
- Purposeful career development programs with reimbursement provided for educational certifications
#LI-Remote
This position is not eligible for residents of California, Colorado, or New York.
Exiger is revolutionizing the way corporations, government agencies and banks manage risk and compliance with a combination of technology-enabled and SaaS solutions. In recognition of the growing volume and complexity of data and regulation, Exiger is committed to creating a more sustainable risk and compliance environment through its holistic and innovative approach to problem solving. Exiger's mission to make the world a safer place to do business drives its award-winning AI technology platform, DDIQ, built to anticipate the market's most pressing needs related to evolving ESG, cyber, financial crime, third-party and supply chain risk. Exiger has won 30+ AI, RegTech and Supply Chain partner awards.
Exiger's core values are courage, excellence, expertise, innovation, integrity, teamwork and trust.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.