PPC Specialist

3 weeks ago

Brentwood, United States Marquee Dental Partners Full time
Description

Position at Marquee Dental Partners - Practice Support Center

Responsibilities:

As a PPC Specialist at Marquee Dental Partners, you will:
  • Strategize, develop, and execute PPC campaigns across various platforms, including Google AdWords, Bing Ads, and social media channels, to drive patient acquisition and engagement.
  • Conduct in-depth keyword research and competitor analysis to ensure optimal campaign performance.
  • Monitor, analyze, and report on campaign performance, leveraging insights to optimize and refine strategies for improved ROI.
  • Collaborate with the marketing team to produce compelling ad copy and visuals that align with our brand and resonate with our target audiences.
  • Manage budgets effectively, ensuring maximum efficiency and return on investment.
  • Keep abreast of the latest trends and best practices in PPC and digital marketing to continually enhance our campaigns.
  • Work closely with our partner practices to understand their unique goals and adjust campaigns to align with their objectives.
Skills and Qualifications:
  • 3-5 years of proven experience in managing PPC campaigns, with a track record of enhancing campaign performance and achieving business objectives.
  • Expertise in Google AdWords, Bing Ads, and social media advertising platforms.
  • Strong analytical skills and proficiency in Google Analytics and other data analysis tools.
  • Exceptional communication skills and the ability to work collaboratively with a team or independently.
  • Detail-oriented and analytical, with a proactive approach to problem-solving.
  • Capability to manage multiple projects in a dynamic, fast-paced environment.
  • Bachelor's degree in Marketing, Business, or a related field preferred
Additional Helpful Skills:
  • Experience with Adobe Creative Suite (Photoshop, Illustrator, etc.) is highly advantageous, providing an opportunity to directly contribute to the creative aspects of our marketing campaigns.

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