Performance Marketing Manager

3 weeks ago


Brentwood, United States Picket Homes Full time

We are looking for a Performance Marketing Manager to develop and manage our performance marketing initiatives, including SEM, PPC, email marketing, and account-based marketing. This role is suited for an analytical thinker who is adept at managing high-impact marketing campaigns. Initially, you will manage a broad range of responsibilities and campaigns solo. Over time, as business needs evolve, you will have the opportunity to build a team of marketing specialists, shaping the future of our marketing efforts.

Responsibilities

    • Performance/Paid Marketing & SEM (Search Engine Marketing): Oversee and refine PPC and SEM campaigns, ensuring they align with our business goals to maximize ROI and lead generation.
    • PPC (Pay-Per-Click): Handle all aspects of PPC campaign management, from keyword selection to optimization strategies, focusing on attracting qualified traffic and leads.
    • Email Marketing: Design and execute email campaigns that nurture leads through personalized content, optimizing for engagement and conversions.
    • Account Based Marketing: Develop and implement targeted strategies to deeply engage key accounts, integrating marketing and sales efforts to increase conversion rates.
Qualifications
    • 3-5 years in a professional capacity supporting high-growth enterprises.
    • Proven track record in managing PPC, SEM, email marketing, and account-based marketing campaigns.
    • Strong analytical skills with the ability to generate insights from data.
    • Excellent communication skills and the ability to work collaboratively across teams.
    • Bachelor's degree in Marketing, Business Administration, or related field.

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