Director of Customer Development
7 days ago
Director of Customer Development
Company Overview:
Founded by fitness influencer and entrepreneur Mari Llewellyn, Bloom Nutrition is a quickly growing wellness brand that is committed to offering good-for-you supplements. Made with a premium blend of quality ingredients, all of our products are curated to be as delicious as they are healthy to fuel life daily.
The Bloom team is tight-knit, creative, high performing, and collaborative. Our work environment is an inspiring space where you can thrive as a result. As a young company, there is a huge opportunity for career growth as Bloom continues to expand at a fast pace.
LOCATION
Strongly prefer Los Angeles Area – will consider remote for right candidate
REPORTS TO
Vice President of Sales
Position Overview:
The Director of Customer Development will own three critical priorities for Bloom.
Sales Planning and Innovation Execution
Trade Marketing and Analysis
Category Management and Data Ownership
The Role reports to the VP of Sales and is a key driver of internal support for the external sales team. This is a strategic and tactical position that plays an integral role in Bloom’s Go To Market strategy. The successful candidate is analytical, action-oriented, and able to work well cross-functionally with sales, marketing & finance.
Working collaboratively with the sales and marketing teams, this position also develops the annual sales plans and promotional guidelines, and evaluates both the effectiveness of the spend. This person also leverages category and consumer insights to develop compelling fact-based selling stories.
Company Overview:
Founded by fitness influencer and entrepreneur Mari Llewellyn, Bloom Nutrition is a quickly growing wellness brand that is committed to offering good-for-you supplements. Made with a premium blend of quality ingredients, all of our products are curated to be as delicious as they are healthy to fuel life daily.
The Bloom team is tight-knit, creative, high performing, and collaborative. Our work environment is an inspiring space where you can thrive as a result. As a young company, there is a significant opportunity for career growth as Bloom continues to expand at a fast pace.
Position Responsibilities and Capabilities:
Trade Marketing
Analyze Bloom’s and competitors’ trade promotions to determine ideal timing, depth and frequency of future promotions.
Analyze trade spend to ensure trade dollars are optimized
Develop data & insight led recommendations to improve promotion performance
Develop and present trade marketing debrief presentations to key stakeholders including internal team and senior leadership
Convert insights into action by partnering with sales and marketing to action approved recommendations
Sales Planning
Assist with annual plan development and calendar of promotional activities by brand and category
Own the AMPS (Assortment, Merchandising, Pricing, Shelving) for Sales execution setting guardrails and key priorities
Analyze competitive promotional pricing and pricing activity in line with programming requirements and to ensure they are within Brand pricing guardrails.
Highlight financial and non-financial success metrics based on previous performance, along with suggested program improvements.
Track, analyze and report on promotional activities performed, level of spending by promo by customer by channel, evaluating key program results, leveraging cross-functional teams as needed.
Strong understanding of trade promotion with both a distributor model and direct to retail model, with experience planning and managing OIs, MCBs, and Scanbacks.
Category Management
Proactively uncover opportunities through collaborating with category development, tracking category, consumer, shopper, market, and customer information
Develop fact-based recommendations, selling tools and presentations
Ability to manage multiple projects simultaneously within a fast-paced environment, with a high degree of independence and resilience
Be an expert on data – Syndicated Data, Internal Sales Data, etc.
Ownership of performance reporting and score-carding
Collaborating While Managing Projects
Work closely with sales and cross-functional teams to implement shopper and category insights. Ability & experience to listen and draw out feedback from RSMs and Marketing teams.
Qualifications
:
Bachelor’s Degree. Master’s degree preferred
5-7+ years of experience in sales planning/ trade marketing/ promotional management/ category management/ insights strongly preferred
Experience with Syndicated Data sources (IRI Circana, Nielsen, SPINS, etc)
Excellent organizational skills- self-starter with ability to meet deadlines and balance competing priorities
Excellent analytical skills and attention to detail
Excellent written and verbal communication skills
Excellent listening skills and ability to implement feedback and insights from sales & marketing
Proven ability to synthesize information, form rational conclusions, and deliver recommendations leveraging facts
Excellent presentation skills and experience presenting to senior leadership, sales and key stakeholders
Benefits:
Fun and inclusive work environment with a super collaborative team
Access to Company Insurance Plan
Company-wide events, like team dinners, paint nights, Top Golf outings, etc
A 401(k) plan that the company matches
PTO because work-life balance is important
A brand new company laptop
Weekly catered lunches
Company comped ClassPass, Fitness Class Program
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