Senior Marketing Analyst

Senior Marketing Analyst B2B SAAS data observability software. Cribl does differently. What does that mean? It means we are a serious company that doesn't take itself too seriously; and we're looking for people who love to get stuff done, and laugh a bit along the way. We're growing rapidly - looking for collaborative, curious, and motivated team members who are passionate about putting customers first. As a remote-first company we believe in empowering our employees to do their best work, wherever they are. As the data engine for IT and Security many of the biggest names in the most demanding industries trust Cribl to solve their most pressing data needs. Ready to do the best work of your career? Join the herd and unlock your opportunity. Why You'll Love This Role We are seeking a detail-oriented, systems-savvy Senior Marketing Analyst to join our Marketing Operations & Analytics team. This role sits at the intersection of data, operations, and strategy. You will turn marketing and account data into clear reporting and actionable insights that guide investment decisions, improve operational efficiency, and strengthen our go-to-market engine. The ideal candidate understands both how data is created (backend systems, processes, attribution logic) and how it is consumed (dashboards, insights, stakeholder reporting), and generates insights that drive meaningful action. You'll partner closely with Marketing Ops, Data & Analytics, RevOps, and marketing program owners to improve visibility, optimize measurement, and elevate data-driven decision-making across the business. As An Active Member Of Our Team, You Will... Provide Insights & Analysis Analyze marketing and account engagement data to identify trends, performance drivers, and opportunities for optimization. Conduct funnel and lifecycle analysis to inform targeting, sequencing, and prioritization decisions. Translate complex data into clear, concise insights and present findings through compelling visual storytelling that drives action. Manage Reporting & Performance Visibility Design, build, and maintain dashboards and recurring reports that provide visibility into channel, segment, and funnel performance. Partner with program owners to define KPIs, set benchmarks, and establish consistent reporting frameworks. Ensure high-quality reporting by validating data, auditing upstream sources, and partnering with Data & Analytics and Marketing Ops to resolve inconsistencies. Create advanced calculated fields, custom logic, or attribution adjustments to support nuanced measurement of marketing impact. Develop Systems Expertise & Data Foundations Understand how data is created and flows across marketing systems (Marketo, Salesforce, website analytics, attribution and ad platforms), including key dependencies and handoffs. Develop a strong understanding of how upstream systems feed into the data warehouse and ultimately into our data visualization tool (Omni) to support unified analytics and consolidated reporting. Support refinement of attribution tools (e.g., HockeyStack), including audits, configuration improvements, and backend logic updates that ensure trustworthy directional insights. We are a remote-first company and work happens across many time-zones - you may be required to occasionally perform duties outside your standard working hours If You've Got It - We Want It 3+ years in analytics, ideally within SaaS marketing, marketing operations, or growth analytics. Experience partnering cross-functionally with Data & Analytics, Marketing Ops, RevOps, Enterprise Applications, Product Marketing, and Sales. Skilled in KPI development, statistical analysis, and marketing performance measurement. Ability to distill complex data into clear insights and actionable recommendations. High attention to detail and commitment to data accuracy. Strong problem-solving skills with the ability to conduct root-cause analysis across systems and processes. Proficiency with major data visualization tools; Omni experience preferred. Familiarity with multi-touch attribution, scoring models, or account-based analytics; HockeyStack expertise is beneficial. Ability to use SQL for data extraction, transformation, and analysis is a plus. Salary Range ($92,000 - $143,700) The salary for this role is dependent on geographic location. The salary offered within the range described will be based on the individual candidate's job-related knowledge, skills, and experience. In addition to a competitive salary, Cribl also offers a generous benefits package which includes health, dental, vision, short-term disability, and life insurance, paid holidays and paid time off, a fertility treatment benefit, 401(k), equity, and eligibility for a discretionary company-wide bonus.