Marketing Analyst

Join to apply for the Marketing Analyst role at SRS Acquiom Get AI?powered advice on this job and more exclusive features. About SRS Acquiom SRS Acquiom has built its reputation on shaking up the financial services technology world by redefining how complex M&A and loan agency transactions get done. Since 2007, weve been the partner dealmakers rely on for speed, precision, and less friction supporting over 10,000 deals worth more than $1.7 trillion along the way. A Few Benefits Our Employees Enjoy Day?one coverage: medical, dental, and vision plans so youre protected from the start A 401(k) with a 4% company match to keep your future on track Discretionary time off take the time you need, when you need it Employer?paid life insurance, with the option to add extra coverage for peace of mind Employee Assistance Programs for confidential support when life gets complicated Discounted pet insurance (because furry family members count, too) A fitness credit to back your health and wellness goals Pre?tax plans for dependent care, transportation, and flexible spending Position Summary The Marketing Analyst will support all marketing functions to transform data into actionable insights on marketing performance that drive informed decisions on program optimization. This role will work cross?functionally to fulfill and manage data requests related to marketing and help maintain our marketing systems to ensure streamlined and flawless day?to?day operations. We are seeking a driven individual with a passion for learning, who is adaptable to the needs of multiple stakeholders. The ideal candidate loves working with data, is highly detail oriented, loves problem solving and testing, and is not afraid of tedium. Working with the Marketing Operations Director, the Marketing Analyst will blend analytical expertise and process knowledge to deliver insights that improve marketing efficiency and effectiveness. This is a hybrid position based in Denver, CO. The salary range for this position is between $70,000 - $80,000, depending on experience level. Primary Responsibilities Support all functions on the marketing team with data collection, results analysis and formulating key insights to improve the efficiency and effectiveness of marketing programs Collect, standardize, and organize data from a variety of systems: Marketing Automation Platforms (Marketo, Pardot), CRMs (Salesforce), Web Analytics (GA4), Campaign Reporting, Data Intelligence Platforms, and other vendors. Develop and oversee various reports and dashboards that visualize data and clearly communicate marketing trends and performance. Use artificial intelligence to increase speed, depth, and breadth of analyses. Summarize insights into a presentation with varying levels of detail (technical to executive?level language) as needed. Support weekly, monthly, and quarterly performance reviews with data and analysis. Assist in the management of marketing technology to ensure effective running of our Marketing Automation Platforms (Marketo, Pardot) and CRM (Salesforce)Focus on continuous improvement including building automations, maintaining scoring and attribution models, ensuring data hygiene and functioning integrations. Troubleshoot inefficiencies, provide recommendations, test solutions, and implement updates. Segment and refine target audience and segmentation lists, and implement changes. Collaborate with cross?functional teams (Sales, Finance, Product, Legal, Risk/Security) to improve reporting, effectiveness, and compliance.Pull requested reports from CRM and Marketing Automation Platform as needed. Required Qualifications & Skills 1?3+ years data analyst experience, B2B Marketing experience a plus Experience with marketing automation and CRM tools Experience with SQL, HTML, or coding a plus Inately curious Highly flexible and adaptable Ability to work independently and with different teams, vendors, and stakeholders to advance projects and drive process improvements Superior quantitative analysis and reporting experience to help drive decisions, including mastery of Microsoft Excel Strong communication skills, including mastery of Microsoft PowerPoint BA or BS degree from an accredited four?year college/university Proven ability to work in a fast?paced environment, manage multiple, concurrent projects, make shifts in priorities, and hit deadlines. Desired Characteristics Expertise in data visualization tools such as Tableau, Power BI, or Looker Analytical and data?driven, with curiosity for testing, optimization, and innovative approaches. Highly organized, detail?oriented, and comfortable managing multiple concurrent priorities. Operates with the highest integrity and professionalism. Passionate about data and continuous improvement. Physical Requirements/Special Demands Must be available to work standard business hours Must be available to work occasional nights/weekends, which may not be scheduled in advance Must be able to work in an open office environment. This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without advanced notice. With respect to its programs, services, activities, and employment practices, SRS Acquiom Inc. assesses qualified individuals without regard to their race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), age, national origin, disability, veteran status, genetic information, or other protected status. Requests for reasonable accommodation or the provision of auxiliary aids should be directed to Human Resources. #J-18808-Ljbffr