Director, Demand Marketing Operations

4 weeks ago

Crestline, United States Bridgestone Americas Full time

Bridgestone Americas

Director, Demand Marketing Operations

Nashville ,

Tennessee

Apply Now

Wherever you work and whatever role you fill, when you represent the Bridgestone name you know that you are a valued teammate who is part of our larger mission to “Serve Society with Superior Quality.” We start by offering each teammate more than just a salary. We provide formal training, competitive performance incentives, paid vacation and holidays, healthcare packages for full-time and part-time employees, and a 401k plan to help build your future. We believe people can only provide superior service and quality to others when they are allowed to bring their whole selves to work and know they are supported. We believe in championing all perspectives, individuals and teams because we understand the importance of seeing the world and our business through many different lenses. We are building a team as diverse as the world we serve. So, show us what you’re made of. Show us the smart stuff, the tough stuff, the bold, beautiful and brave stuff. Because who you are is what we need. Bridgestone Americas, Inc. is headquartered in Nashville, Tennessee and is the U.S. subsidiary of Bridgestone Corporation headquartered in Japan. Bridgestone Americas and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products to address the needs of a broad range of customers and industries. Job Category Position Summary We are currently seeking a talented Director, Demand Marketing Operations to join our Enterprise Marketing team. At Bridgestone Americas we value Diversity. We are building a team as diverse as the world we serve. We believe in championing all perspectives, individuals, and teams. We are creating a workplace that fosters a culture of acceptance where you are free to be your true self because what we need is who you are. More about this role: Director, Demand Marketing Operations We are seeking an experienced Demand Marketing operations leader to join our team in creating a new generation of marketing processes and tools to enable Bridgestone’s Customer 360 strategy, a critical driver of Bridgestone’s journey to transform the transportation and mobility ecosystems over the next 5 years. As we plan to invest in new and upgraded marketing technologies (such as Customer Data Platform, Marketing Automation, Journey Optimization, Account Based Marketing platforms), this leader will have the opportunity to create the processes and teams needed to power our Demand and Relationship marketing efforts across the enterprise, including adoption and usage of our new processes and tools in partnership with business unit marketers, the marketing COE, sales and IT. Note: This position is a remote role no relocation required. Responsibilities Job functions include but are not limited to: Develops and owns Demand Marketing processes, including mapping current state, and implementing future state processes. Selects, develops, and leads members of the Demand Marketing Operations team, across the Americas and EMEAI including leveraging centers of excellence Partners with members of the Enterprise Digital Services team and IT in tools selection and configuration Maximizes the adoption and usage of selected MarTech tools Partners closely with business unit marketers, IT, sales and sales operations teams to drive adoption and best practice sharing Provides strong thought leadership on the development of the Bridgestone MarTech roadmap, as well as the Data and Analytics strategy Partner closely with sales operations to ensure key marketing data is updated in our CRM for reporting, dashboards, and analytics Develop an analytics roadmap, including defining business analytics, and create dashboards and reports to support and measure all aspects of the demand and relationship marketing engine: including database cleanliness, campaign effectiveness, and overall business performance Partner with digital services team to provide customer data enrichment and activation adoption/utilization reporting and forecasting Develops business cases as required for expansion of demand and relationship marketing Provides product evangelization, consulting, standards enforcement, and education associated with demand and relationship marketing. Establishes and maintains high-trust relationships across stakeholders and partners Leads other various Demand and Relationship marketing team projects and initiatives as needed Supports, and works across, a broad set of enterprise stakeholders in a variety of businesses including software, services and hard goods through direct, indirect and retail channels. Must be able to communicate with executive leadership. Minimum Qualifications 10+ years of diverse, relevant experience in marketing operations Fluency in the languages of marketing, sales, and technology Strong process orientation and analytical mindset Experience standing up and driving adoption of new MarTech tools. Experience building teams and processes to support marketing in a business to business marketing environment Ability to influence actions and coordinate activity in large, matrixed global environments across multiple stakeholder groups without direct authority Strong change management expertise to bring people along, engaging key stakeholders in change efforts Bachelor’s degree ; 10+ years of relevant experience including 7+ years management or leadership experience Or Master’s degree; 8+ years of relevant experience including 5-7 years management or leadership experience Preferred qualifications: Bachelor’s degree in business, marketing, or a related discipline MBA Business to business and business to consumer marketing experience, including account based marketing experience Lean/Six Sigma training (or equivalent) Bridgestone is proud to be an Equal Employment Opportunity / Affirmative Action employer. It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law. If hired, a Form I-9 Employment Eligibility Verification must be completed at the start of employment. Temporary work authorization or the need for sponsorship may disqualify you from employment.

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